News & Events
Select an Issue
Driving Customer-Centric Growth
The results of the first wave of Insights2020 research show there's a positive correlation between customer centricity and revenue growth overperformance. In this new whitepaper, Millward Brown Vermeer identifies 10 drivers within three dimensions that over performing companies adopt to deliver customer-centric, purpose-led growth.
Advertising a Sub Brand Effectively
The term "sub brand" can apply to a range of scenarios from extensions to a launch intended to overtake a parent brand, so the promotion of sub brands will vary greatly. Read five tips, based on Millward Brown data, about launching a sub brand, and a few examples of how to be successful – and what to avoid.
Video Advertising: Getting it right
Part of advertising success comes from delivering the right content to the right audience, in the right context. Our recent AdReaction Video study taught us a few things about how to effectively develop and distribute video content in the multiscreen world. Here’s what we learned.