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How Consumers Buy Brands: The new decision journey
The digital brand ecosystem and the sheer volume of behavioural insight data available today have dramatically changed the consumer decision journey. To successfully build brands, marketers should have a solid understanding of the new path to purchase.
BrandZ Top 50 Most Valuable Indonesian Brands 2016
Millward Brown and WPP have published the 2nd annual BrandZ™ ranking and report on the Top 50 Most Valuable Indonesian brands. Although companies faced tough economic challenges in 2015, Indonesian businesses are looking ahead with renewed optimism, and consumers also remain positive. Read insights from our local leaders and explore highlights from the report.
Content Marketing Needs to Grow Up
Some people view content marketing as paid-for-content masquerading as editorial. Others think it’s the saviour of traditional advertising in an era of ad blocking. No matter what your view may be, we do know that content marketing budgets are growing and it’s important for marketers to have a clear strategy and measure its effectiveness.
Read our article in M&M Global.
Disruption Functions: 5 ways to turn innovation into brand success
Innovation is the single biggest factor in how a brand drives value, particularly in today’s environment of disruption. But innovation alone will not guarantee success.
Read the 5 steps
to take to combine innovation and strategy to grow brand value in Marketing Unbound.