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Transforming Brand Tracking to Help Today's Marketers Succeed
Brand tracking is evolving but the marketing environment is moving even faster. Learn how market research and brand advisory agencies are shaking things up to help marketers keep up.
Does Snapchat Have the Answer?
Millennials are more receptive to advertising if they feel they aren’t being stalked. Low frequency and topic targeting may be most effective in reaching this audience. The Snapchat model seems to be working well.
Read the article in M&M Global
Meaningfully Different Brands Can Command a Price Premium: Many salient brands miss this opportunity
The BrandZ Top 100 global brands are big and salient but not all are meaningfully different. Brands perceived as meaningfully different grow faster, are more resilient to competitors, and can command higher prices.