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Made in China: Consumers are choosing local brands
A decade ago, Chinese consumers felt global brands offered status and bling, while local brands could only aspire to being “good enough”. But the uncertainty Chinese consumers once felt toward domestic products is gone. This is apparent in the 2016
BrandZ™ Top 100 Most Valuable Chinese Brands
ranking and report.
Video Ads: What works and doesn’t work with younger users
How people access and view video content varies by age. Younger consumers are more digital, more mobile and, surprisingly, more skeptical toward branded content. It is said: What young people do today, older people will, generally, do tomorrow. But it’s not always that simple. Learn more about video viewing behavior.
Read the article in VentureBeat.
A New Trend in Building Internet Brands
Chinese internet brands are rapidly increasing brand value as they rethink the fundamentals and build brand equity in the "physical world". These internet brands are also playing a crucial role in social development – transforming consumers’ lifestyles and purchasing behavior as well as the relationship between brand and consumers.