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Brand Premium

How Smart Brands Make More Money

Published October 2013 by Palgrave Macmillan

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The Consumer Mind: Brand Perceptions and the Implications for Marketers

The Consumer Mind explores consumer behavior and the relationship between consumers and brands, analyzing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer.
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Published by Kogan Page

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Leading Edge Marketing Research

This book explores new marketing research approaches as successfully practiced by research industry leaders. Written by experts Phil Herr, Bill Pink and Dede Fitch, Chapter 7 summarizes the Millward Brown philosophy and methods to measuring the impact of marketing communications.
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Published by SAGE Publications, Inc

SAGE Publications

Grow: How Ideals Power Growth and Profit at the World's Greatest Companies

In collaboration with Jim Stengel and the UCLA Anderson School of Management, Millward Brown Optimor conducted new research and provided a 10-year global analysis of businesses that have grown much faster than their competitors.
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Marketing to the New Majority

Strategies for a Diverse World
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2011 WPP Atticus Award Winner | Consumer Insights Category

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The Branded Mind

What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
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Published by Kogan Page

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The Global Brand

How to Create and Develop Lasting Brand Value in the World Market
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"The Global Brand" is now available in paperback. Purchase at:

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China Ascending - The Global Brand Bonus Chapter

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"The Global Brand" is now available in paperback. Purchase at:

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The Business of Brands

A 2009 publication featuring Collective Intelligence for Marketing.

A Brand With Power

360° activation of an ideal sponsorship
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Copies of A Brand with Power are available in English and Danish for €20 plus VAT and postage. Please email dongbook@millwardbrown.dk stating your name, address, the number of books you wish to order and which language you require.

The Advertised Mind

Gain fresh insight into the role of emotion and advertising.
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Published May 2005 by Kogan Page, Ltd.

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