How Smart Brands Make More Money
Published October 2013 by Palgrave Macmillan
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The Consumer Mind explores consumer behavior and the relationship
between consumers and brands, analyzing the types of communication and
their perception of brands. Based on research from Millward Brown, one
of the world's leading research agencies, it provides expert advice for
marketing practitioners on how brands, products, services and
communications reach the mind of the consumer.
This book explores new marketing research approaches as successfully
practiced by research industry leaders. Written by experts Phil Herr,
Bill Pink and Dede Fitch, Chapter 7 summarizes the Millward Brown
philosophy and methods to measuring the impact of marketing
In collaboration with Jim Stengel and the UCLA Anderson School of
Management, Millward Brown Optimor conducted new research and provided a
10-year global analysis of businesses that have grown much faster than
Strategies for a Diverse World
What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand
How to Create and Develop Lasting Brand Value in the World Market
A 2009 publication featuring Collective Intelligence for Marketing.
360° activation of an ideal sponsorship
Gain fresh insight into the role of emotion and advertising.