Despite consistent growth year-on-year, Oreo remained a small brand in the Australian sweet biscuit category. The parent company, Kraft, wanted to drive a significant sales increase, tapping into the latent emotional appeal of the brand amongst kids, and build on the potential seen from the size of the brand elsewhere. To do this, mums needed to connect with the brand, and the purpose of this ad campaign was to show that kids have more fun with an Oreo.
In 2007 Britain's Royal Mail sought to understand the differences in how online and print media communicate a message. To find out, we used cutting-edge neuroscience to bring new insight into how the brain engages with these two types of media, insight not accessible through conventional research.
Millward Brown Precis were asked by Ford to assess the PR impact of the Streetka launch among the British, both within the context of the Ford brand and against key competitors.
The wine industry in a South American country, wanted help to promote the consumption of wine and reestablish it as drink for all social classes.
Our goal was to help a small, regional telecommunications client in the U.S. develop and execute a growth strategy, and then to measure the success of that strategy.
We were asked to help our client develop a campaign to support their premium branded line of milk, which was struggling in the commoditized milk category in Great Britain.
A client with an established brand of sparkling water in Europe asked Millward Brown for help in identifying a growth strategy for the brand.
Using a comprehensive research program, we helped our client identify opportunities to focus, strengthen and extend a well-known brand.
Our client was supplementing a mainstream media campaign with communication through non-traditional vehicles, and needed to understand how best to use the innovative channels for maximum media synergy.