Articles

Is TMI the New Normal?

Learn How Consumers' Comfort with Sharing via Social Media can Help Qualitative Researchers. Reproduced with permission from Quirk's Marketing Research Review.

Creative Determinants of Viral Video Viewing

Learn how the Creative Viral Potential (CVP) pre-testing metric can help marketers to predict a video ad’s viral potential. Reproduced with permission from International Journal of Advertising.

A New Roadmap for Ad Optimization

Integrating Neuroscience with Leading Advertising Research: A Post Shredded Wheat Case Study

2013 Conversion Optimization Report

In a digital world where conversion funnel success is directly impacted by competitors, we cannot afford to be without competitive intelligence. 

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