Articles

What If Snap Was Bought by Google?

The BrandZ global database of 3 million+ consumers shows both brands share some core personality traits; Difference, Creativity and Fun, outperforming key competitors in these areas, and suggesting a good fit in the eyes of the consumer.

The Youth of Today: What clicks with Gen Z?

Gen Zs media behaviour, attitude towards brands, response to advertising, and motivations are unique compared to other generations, including millennials.
 

A Look in the Mirror: Preparing for the future starts here

Consumers have changed and so has the ecosystem. And, with the rise of the Internet of Things (IoT), supercomputer cars, and robots the consumer journey is evolving from fast to faster.
 

Ad Blocking, Receptivity and Payment: A complex love triangle

Based on new analysis from Kantar Millward Brown and GroupM, who looked at who blocks ads and why, here are a few recommendations for advertisers, agencies and publishers.

Published in:
M&M Global

Which Brands Show Potential? Answers Are in the 5 Vital Signs of Business Health

‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably, and winning admiration. Who is doing it well?

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Ad Appeal, Add Emotional Impact – Ditch the Message

Marketers may be struggling with their ad campaigns because they are focusing on product messages, rather than leveraging emotional impact to better engage consumers.

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Stop Going Around in Circles

It’s time to get off the hamster wheel of old data, bad data and silos in advertising measurement.

Published in:
M&M Global

The Disruptive Decade of the iPhone

June 2017 marked the 10 year anniversary of the iPhone. Read our article in AdMap that examines its rise, competitive market set and the future for mobiles.

Published in:
admap

Making the Internet Great Again

A better internet experience requires collective action. The Coalition for Better Ads and Google are proposing progressive solutions but brands and publishers also have a part to play.

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Making a Lasting Impression Beyond the Skip

Brands can master the art of maintaining attention for more than five seconds by telling better brand stories. The only way to beat the skip is through creativity.

Published in:
M&M Global

Leverage Digital to Accelerate Growth of Brand Equity and Value

Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it.

Brand Purpose: Leading from the front

We know from BrandZ™ that brands with purpose outperform those without. But a vague sense of purpose isn’t enough any more. Purpose needs to be specific, and intrinsic to every brand action and behaviour

Unicorns: The evolution from disruptive product ideas to successful global brands

Unicorns often start as a brilliant technology solution to an unmet consumer need or they purposefully or inadvertently tap into a changing consumer trend.

Establish KPIs That Grow Brand Equity

Brand KPIs are only valuable when and where they are actionable and if they measure the right things – the variables most important to building a brand’s financial value over the short and long term. Learn more about what and when to measure.

Published in:
admap

Marketers Need to Get Wise to Digital

Marketers are wasting billions on poor quality digital campaigns. Here are a few tips for a smarter, more effective approach to digital.

How to Measure Emotional Response to Advertising

Understanding emotional response is vital to understanding advertising success, but how best can emotional response be measured? Learn more about the use of facial coding and how it’s used to assess ad responses.

Published in:
admap

Generation Curious

Understanding the modes and mindsets of exploratory behaviour can help marketers drive purchase by designing campaigns around consumers’ interest and intent.

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Marketers Must Step up to Protect Their Brands Online

Online advertising is under fire but the brands that are getting it right are reaping impressive results.

Published in:
M&M Global

Tencent and Tesla: Get ready for innovation and quality from China

Tencent’s investment in Tesla should be transformational in the way the world views Chinese brands.The new partners have each grown their brand values extremely rapidly, and both are steeped in innovation.

Published in:
The Drum

The Brands Safety Row Shows Marketers Still Need to Get Wise to Programmatic

Recent publicity about ad placement and brands appearing alongside inappropriate content is not a fleeting wonder. It shows the checks and balances of the marketing ecosystem aren’t working in digital.

Published in:
The Drum

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