Articles & Opinion

To Take a Stand or Not to Take a Stand?

Brands are under increasing pressure to have a strong point of view on world events, but what should they consider before taking a side?

Getting Media Right

Top tips for marketers to maximise the effectiveness of their communications across channels.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Keeping Your Cool

Turning a disruptive product idea into a successful global brand. At what stage do you start building a brand?

7 Tips for Successful Digital Advertising

While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments. Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

Getting Media Right in an Age of Integration

Marketers today have a moveable feast of choices with the proliferation of channels and platforms, content creators, formats and brands. Trackability, Trust, and Transparency is high on the agenda for every marketer around the world. Our Getting Media Right study reveals a weighty gap between aspiration and reality for marketers.

Published in:
M&M Global

What’s Next?

One of the greatest concerns of clients in recent times has been the declining effectiveness of marketing campaigns. It is no coincidence that this trend has increased as younger generations of consumers have been incorporated into brand strategies and as they occupy a significant place in brands’ business objectives.

Is Your Brand Ready for Voice-first Purchasing?

The number of people who make purchases directly through AI assistants like Alexa, Home or Siri is still relatively low. But this will shift as voice technology improves. What does this mean for brands?

Published in:
M&M Global

The Youth of Today: What clicks with Gen Z?

Gen Zs media behaviour, attitude towards brands, response to advertising, and motivations are unique compared to other generations, including millennials.

What If Snap Was Bought by Google?

The BrandZ global database of 3 million+ consumers shows both brands share some core personality traits; Difference, Creativity and Fun, outperforming key competitors in these areas, and suggesting a good fit in the eyes of the consumer.

Published in:
The Drum

A Look in the Mirror: Preparing for the future starts here

Consumers have changed and so has the ecosystem. And, with the rise of the Internet of Things (IoT), supercomputer cars, and robots the consumer journey is evolving from fast to faster.

Ad Blocking, Receptivity and Payment: A complex love triangle

Based on new analysis from Kantar Millward Brown and GroupM, who looked at who blocks ads and why, here are a few recommendations for advertisers, agencies and publishers.

Published in:
M&M Global

Which Brands Show Potential? Answers Are in the 5 Vital Signs of Business Health

‘Healthy’ brands are ranked highly around the world for making people’s lives better, shaking things up, communicating effectively and memorably, and winning admiration. Who is doing it well?

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Ad Appeal, Add Emotional Impact – Ditch the Message

Marketers may be struggling with their ad campaigns because they are focusing on product messages, rather than leveraging emotional impact to better engage consumers.

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Stop Going Around in Circles

It’s time to get off the hamster wheel of old data, bad data and silos in advertising measurement.

Published in:
M&M Global

The Disruptive Decade of the iPhone

June 2017 marked the 10 year anniversary of the iPhone. Read our article in AdMap that examines its rise, competitive market set and the future for mobiles.

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Making a Lasting Impression Beyond the Skip

Brands can master the art of maintaining attention for more than five seconds by telling better brand stories. The only way to beat the skip is through creativity.

Published in:
M&M Global

Leverage Digital to Accelerate Growth of Brand Equity and Value

Brand is the most powerful intangible asset. Understanding a brand’s worth to the business in financial terms is therefore an essential part of managing, protecting and measuring it.

Brand Purpose: Leading from the front

We know from BrandZ™ that brands with purpose outperform those without. But a vague sense of purpose isn’t enough any more. Purpose needs to be specific, and intrinsic to every brand action and behaviour

Unicorns: The evolution from disruptive product ideas to successful global brands

Unicorns often start as a brilliant technology solution to an unmet consumer need or they purposefully or inadvertently tap into a changing consumer trend.

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