Articles & Opinion

To Spend or Not to Spend, That Is the Brand Question

The key to success during a downturn is to remain focused. Charles Foster explains the approaches South African brands should follow in order to survive in today's volatile macroeconomic climate.

BrandZ South Africa

South African Brands Beyond Our Borders

Nando’s tops the list of South African brands that generate the majority of their revenue overseas. Stina Van Rooyen shares the recipe to Nando's worldwide success.

BrandZ South Africa

Using smarter data

Smarter data gets you closer to the heart of your customer. John Cucka outlines three critical factors that marketers should consider when analysing smart data.

BrandZ Australia

Got a moment?

Brands that deliver a high-quality experience have grown their brand value 188% over the last 12 years. Jake Pilgrim explains how companies can create a brand experience that resonates with customers.

BrandZ Australia

The Paradox of Purpose

To win in developed markets, brands must have a clear purpose. Learn more about the purpose paradox with brand-building insights from Dennis Wong.

BrandZ Australia

Taking the Biscuit

Growth is proving challenging for many biscuit brands in Indonesia. Feny Soraya and Ilham Maulana outline two rules for successful innovation that FMCG brands should follow to achieve growth.

BrandZ Indonesia

Managing Information Overload

Experiences help consumers manage the proliferation of choice. Getting the brand promise right and co-creating with consumers are two ways of many to create a meaningful brand experience. Learn more with Suresh Subramanian.

BrandZ Indonesia

Consumer Led Innovation

Social media has given businesses a window into consumers lives - and a new way to gain inspiration. Madhav and Amira Khanifah share three approaches to integrating social listening into your product innovation strategy.

BrandZ Indonesia

Chinese Brands Expand Globally, Shift From Value to Premium

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

BrandZ Global

Future Proof: Why should we care about brand value?

Hear from BrandZ’s Doreen Wang on why brands care about brand valuations, and what it takes to get in to the Top 100...

As the 5G talk turns to action, consumers still lack knowledge

What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.

BrandZ Global

Ecosystems sustain success by expanding share of life

How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.

BrandZ Global

Collaborative mindset now drives success in B2B tech

Erik Haroldson and Alexandre Momma reveal the benefits of establishing partnerships between technology brands. Learn from Microsoft and Adobe's successful collaboration strategies.

BrandZ Global

Sustaining trust raises challenges, as touchpoints become digital

How can banks regain trust and ensure they are competitive in today's digital age? Jane Ostler discusses in the NEW BrandZ Global report

BrandZ Global

Cultural change disrpts how people perceive meal occasions

Fast food brands need to adapt to changes in when, where and what people eat. Wayne Pan highlights three key actions for brands to compete amid this cultural shift.

BrandZ Global

The competitive landscape will become harder, more complex

The automotive competitive landscape will become harder and more complex. Guillaume Saint says carmakers will need to depend on their best asset - the brand. Find out more.

BrandZ Global

People prefer brands they can depend on to do the right thing

Across generations, consumers will abandon brands that betray trust. Wendy Swigget shares insights on the importance of trust as the digital age increases transparancy.

BrandZ Global

Consumers want more from banks as societal change reshapes category

Consumers are demanding more from their banks. How are Revolut and Marcus driving growth? Find out.

BrandZ Global

Elitism is not cool, as young people change cultural values

Anu Lingala argues that elitism has lost its cool factor, as cultural values change. Discover how luxury brands can balance exclusivity and inclusivity in the new BrandZ global report

BrandZ Global

Analysis of brands by generation yields relevance lessons

BrandZ's Research Director Martin Guerrieria from argues that analysis of brands by generation reveals some important insights. Which generation of brands dominates the BrandZ Global Top 100 ranking? Find out.

BrandZ Global

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