The key to success during a downturn is to remain focused. Charles Foster explains the approaches South African brands should follow in order to survive in today's volatile macroeconomic climate.
BrandZ South Africa
Nando’s tops the list of South African brands that generate the majority of their revenue overseas. Stina Van Rooyen shares the recipe to Nando's worldwide success.
Smarter data gets you closer to the heart of your customer. John Cucka outlines three critical factors that marketers should consider when analysing smart data.
Brands that deliver a high-quality experience have grown their brand value 188% over the last 12 years. Jake Pilgrim explains how companies can create a brand experience that resonates with customers.
To win in developed markets, brands must have a clear purpose. Learn more about the purpose paradox with brand-building insights from Dennis Wong.
Growth is proving challenging for many biscuit brands in Indonesia. Feny Soraya and Ilham Maulana outline two rules for successful innovation that FMCG brands should follow to achieve growth.
Experiences help consumers manage the proliferation of choice. Getting the brand promise right and co-creating with consumers are two ways of many to create a meaningful brand experience. Learn more with Suresh Subramanian.
Social media has given businesses a window into consumers lives - and a new way to gain inspiration. Madhav and Amira Khanifah share three approaches to integrating social listening into your product innovation strategy.
The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.
Hear from BrandZ’s Doreen Wang on why brands care about brand valuations, and what it takes to get in to the Top 100...
What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.
How can brands adapt their mindsets to captivate customers and drive growth? Victoria Sakal explains why ecosystem-driven growth is the new era of brand-building in the 2019 BrandZ Global report.
Erik Haroldson and Alexandre Momma reveal the benefits of establishing partnerships between technology brands. Learn from Microsoft and Adobe's successful collaboration strategies.
How can banks regain trust and ensure they are competitive in today's digital age? Jane Ostler discusses in the NEW BrandZ Global report
Fast food brands need to adapt to changes in when, where and what people eat. Wayne Pan highlights three key actions for brands to compete amid this cultural shift.
The automotive competitive landscape will become harder and more complex. Guillaume Saint says carmakers will need to depend on their best asset - the brand. Find out more.
Across generations, consumers will abandon brands that betray trust. Wendy Swigget shares insights on the importance of trust as the digital age increases transparancy.
Consumers are demanding more from their banks. How are Revolut and Marcus driving growth? Find out.
Anu Lingala argues that elitism has lost its cool factor, as cultural values change. Discover how luxury brands can balance exclusivity and inclusivity in the new BrandZ global report
BrandZ's Research Director Martin Guerrieria from argues that analysis of brands by generation reveals some important insights. Which generation of brands dominates the BrandZ Global Top 100 ranking? Find out.