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Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, BrandNews. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

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  • PowerPurchase - Connecting Brand Equity to Real Purchase Behaviour

    October 27, 2016

    Kantar Millward Brown, together with Kantar Worldpanel, has developed a solution to provide you with an action-oriented answer to this central question: PowerPurchase. In this webinar, we will present you with a case study from the consumer goods industry and will bring you PowerPurchase and the added value of this solution closer in a practical way.

    Language: German

    More: Details and Registration


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