Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Make a Lasting Impression

This reports outlines 5 Principles for creating successful ads that will drive sales and brand growth.

Latest Articles & Opinion

Why Difference impacts brand growth

The high-profile bankruptcy of Toys R Us is the most recent in a long line of brands that failed to adapt to changing times. What can we learn from this

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Brand Love

Do consumers love some brands? Our emotional priming research shows that most brands evoke a mild, instinctive liking but not a passionate response. So how can you improve Affinity?

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Brand Matters

AI chatbots in ads: The future?

Why using AI chatbots in outstream video ads may be a good way to reach millennials.

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Brand Matters


Latest News & Events

  • Harness the power of diversity to nurture successful brands

    May 17, 2018

    With the growing importance of diversity and inclusion, how can brands commit to inclusion, and harness the power of diversity when creating and testing ad campaigns?

    Don't miss Rana el Kaliouby, Co-Founder and CEO of Affectiva, and Graham Page, Managing Director of Offer & Innovation at Kantar Millward Brown, in a topical webinar on this subject.

    More: Details and Registration

  • The Unconscious Bias of Brands

    April 18, 2018
    Fabric, London

    Stamping out stereotyping

    As a founder of the Unstereotype Alliance, Unilever has been at the forefront of the industry in reviewing its brand campaigns globally, with the pledge to remove gender bias from all creative outputs and more accurately portray women and girls today. Hear more about this initiative, and how Unilever and Kantar Millward Brown have joined forces to demonstrate that progressive advertising is not just an ethical imperative, but a business imperative too. 

    Myralda Derks, VP CMI Home Care – Unilever UK
    Graham Page, MD Offer and Innovation – Kantar Millward Brown

    More: https://www.campaignlive.co.uk/events/underground


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