Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

Getting Media Right: Marketing in Motion

Our 6th annual study examines the evolving roll of marketing in managing and influencing the motion of insights and information throughout all aspects of the business.

Mastering Momentum

In today's volatile and time-pressed world, how can you combat data short-sightedness and improve your chances of achieving sustainable growth? Our latest report offers five recommendations on how to turn short-term success into long-term growth.

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.


Latest Articles & Opinion

The future of brands is female

Despite untapped opportunities to connect with women, many brands remain rooted in old stereotypes. Valkiria Garre discusses three Brazilian brands that are ahead of the game when it comes to female representation.

BrandZ Latin American Brands

A look at brands and how Colombians perceive them

Marcela Perez de Arce argues Chile's social crisis is a unique moment to understand and genuinely tune brands into people's real desires and needs.

BrandZ Latin American Brands

Opportunities arising from the crisis

Marcela Perez de Arce argues Chile's social crisis is a unique moment to understand and genuinely tune brands into people's real desires and needs.

BrandZ Latin American Brands

 

Latest News & Events

  • Creative and effective: putting effectiveness back into creative award winners

    September 26, 2019

    Find out how to get the most from your advertising with learnings from Cannes winners.

    More: Watch the Recording

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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