Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Getting Media Right 2018

5th annual study looks at the challenges marketers face and the opportunities for creating breakthrough marketing in a connected world

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more


Latest Articles & Opinion

The Path to Greatness

The scale and influence of Chinese brands on the world stage has grown tremendously over the last decade. Back in 2006, there was just one Chinese brand in the BrandZ Global Top 100; in the 2018 ranking, there were 14. While there remain significant challenges for Chinese brands with aspirations of global success, it is becoming a less difficult path to tread. To guide brands in their pursuit of international growth, Doreen Wang have identifies four important steps towards building a Chinese brand – globally.

BrandZ China

Work on Your Purpose with Purposeful Brands

Antoni Lopez discusses how brands can leverage a strong brand purpose to drive sales.

BrandZ Germany

Disruption and Innovation: The Keys to Growth

The ability to innovate and adapt to new markets and competitors is a determining factor in the growth of companies. Josep Montserrat discusses six critical tools for business disruption today.

BrandZ Germany

 

Latest News & Events

  • The emotional power of purpose in advertising - the pitfalls and potential

    May 14, 2019

    Join Rana el Kaliouby, Co-Founder and CEO of Affectiva, and Graham Page, Managing Director for Offer at Kantar's Insights Division, in a webinar discussing what makes successful purpose driven advertising.

    More: Register here

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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Kantar Millward Brown's latest thinking on brand strategy, communications development and marketing and media effectiveness.

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