Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Latest Articles & Opinion

World Cup Ads 2018 – Who are the champions?

During this thrilling World Cup, we’ve been keeping an eye on the brand advertising that is focussed on long-term brand building, rather than a short-term sales boost. Results show that the most effective ads tell relatable stories that capture the joyful spirit of the event. Celebrities and big budgets are no passport to success – ‘real’ stories that connect to the brand and what it does are the key to long-term brand building.

Australia Tax, Price Pressure and Competition

Australia tax, an irritation for Australian consumers, is the unique phenomenon that leads to higher prices for goods and services than would be expected from a simple currency conversion. This creates a competitive environment for brands that is ripe for disruptive price plays from both global giants and local start-ups.

Content Creation: Getting to Great in Australia

Australia has one of the world’s most advanced media environments, with share of digital spend eclipsed only by China, the UK, Denmark and Sweden. And, although digital spend is growing, content is missing the mark.


Latest News & Events

  • How Disruption Can Fuel Brand Growth

    July 5, 2018

    Hear our experts, Nigel Hollis, Chief Global Analyst and Claire Spaargaren, Global Lead, Brand Guidance, discuss strategies any brand can take to disrupt business as usual to create opportunities for growth.

    More: Watch the Recording

  • Join us at Cannes to uncover the extraordinary

    June 18, 2018

    At this year's Cannes Lions, Kantar Millward Brown has a great schedule of content and industry experts designed to inspire brand growth.

    Kantar is hosting a full week of insightful conversations and events at the Grand Hotel Residences, with Kantar Millward Brown events taking place on Monday and Tuesday.

    More: Details and Registration


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