Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

Getting Media Right 2018

5th annual study looks at the challenges marketers face and the opportunities for creating breakthrough marketing in a connected world

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.


Latest Articles & Opinion

Just Do It: Nike puts its money where its mouth is

It is impossible not to be aware of Nike’s new campaign, that stands behind a controversial cultural issue with Colin Kaepernick as the narrator. The ad immediately generated a massive amount of buzz, but it posed a deeper question: Besides getting noticed, will this help or hurt Nike as a brand?

When Companies Rise with Flood Levels, So Can Consumer Perception

With the increase in natural disasters in recent years, many organizations have stepped up to play their part in Corporate Social Responsibility (CSR). For Hurricane Florence alone, companies across many categories did their part. Consumers are no longer just asking, ‘What do you stand for,’ but also, ‘What do you stand up for?’” It seems to reason that aligning resources with consumer interests can lead to long-term trust and brand loyalty.

Amazon shaping the ‘smart speaker’ Conversation

How do you define true innovation and leadership? To me, truly leading innovation does more than disrupt the established order; it shapes and creates something genuinely ground-breaking, delivering benefit for all consumers and perhaps establishing an entirely new competitive landscape in the process.
 

Latest News & Events

  • Getting Media Right 2018

    October 24, 2018

    Join us as we explore this year’s report, a culmination of the perspectives of leaders from advertisers, media & creative agencies, and media companies. What additional challenges do marketers face? Where do they find gaps in research and data? Where do they see opportunity?

    More: Details and Registration

  • Closing the Innovation Gap

    September 20, 2018
    the Design Museum, London

    On 20th September, WPP and Kantar Millward Brown will announce the BrandZ™ Top 75 Most Valuable UK Brands 2018. This is the second edition of an annual report that tracks and anticipates the evolving landscape for UK brands and charts their changing fortunes. BrandZ™ is the world’s largest brand equity database, containing data on brands gathered from interviews with over 150,000 people every year in 51 markets around the world.

    Link to register - http://www2.kantar.com/brandz-uk-2018

 

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