Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

Getting Media Right: Marketing in Motion

Our 6th annual study examines the evolving roll of marketing in managing and influencing the motion of insights and information throughout all aspects of the business.

Mastering Momentum

In today's volatile and time-pressed world, how can you combat data short-sightedness and improve your chances of achieving sustainable growth? Our latest report offers five recommendations on how to turn short-term success into long-term growth.

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.


Latest Articles & Opinion

The Ultimate Balancing Act: Short-term and Long-term Results

Investing in your brand pays off, but BrandZ data shows that only a few brands are growing. Bram van Schaik says the key is to give just as much weight to the decisions that will impact the long-term as the short-term.

BrandZ Netherlands

Where Is The Youth Leading Us?

Greta Thunberg symbolises a growing trend of young people who strive for a more sustainable & healthier life. Natasja van der Laan suggests for brands to succeed in the future, they must take responsibility for their environmental impact.

BrandZ Netherlands

Avoiding Stereotyping In Advertising Pays Off

As a progressive country, it is sometimes easy for The NL to slip into missing what still needs to be done. Niki Schoeder discusses how ads representing more equal gender roles prove more effective at driving brand growth.

BrandZ Netherlands

 

Latest News & Events

  • Creative and effective: putting effectiveness back into creative award winners

    September 26, 2019

    Find out how to get the most from your advertising with learnings from Cannes winners.

    More: Watch the Recording

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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