Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

Getting Media Right: Marketing in Motion

Our 6th annual study examines the evolving roll of marketing in managing and influencing the motion of insights and information throughout all aspects of the business.

Mastering Momentum

In today's volatile and time-pressed world, how can you combat data short-sightedness and improve your chances of achieving sustainable growth? Our latest report offers five recommendations on how to turn short-term success into long-term growth.

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Latest Articles & Opinion

Are you still trying to communicate your brand’s strength only with words?

"If you make something good, it will sell" no longer holds true in today's society. Asami Usuda suggests that brand building activities should address how visual and audio cues can shape intuitive judgements in consumers' brains.

BrandZ Japan

Why is That Brand Growing? – The Secret is in Touch Points

How do challenger brands compete against top brands for market share? Toshimitsu Sekii suggests the key is to create a differentiated brand experience and know how to make the best use of each touch point.

BrandZ Japan

Japan brands in decline – the importance of “Meaningful Difference”

Every year less and less Japanese brands rank among the Global Top 100. Hidehiko Otake discusses how Japanese brands can tackle this and strengthen brand equity by providing a Meaningful Difference to consumers.

BrandZ Japan


Latest News & Events

  • Creative and effective: putting effectiveness back into creative award winners

    September 26, 2019

    Find out how to get the most from your advertising with learnings from Cannes winners.

    More: Watch the Recording

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here


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