Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more

AdReaction: The art of integration

Our latest AdReaction report includes insights from a 45-country consumer survey, and highlights steps for success in developing successful multichannel marketing campaigns.

5 Principles to Drive Brand Growth

In a world of 24/7 data, marketers can make fast and knowledgeable brand decisions to gain competitive advantage. Learn more.

Latest Articles & Opinion

Yes, binge-watching is good for us

The likes of Netflix, Amazon Prime and Hulu have made it easy for many of us to indulge in compulsive binge-watching behaivour. So, what can advertisers and marketers learn from these viewing habits? Read more.

Featured in:
Brand Matters

Dare to be different

The term Unique Selling Proposition (USP), developed in the 1940s, is a concept now rejected by many marketers. Most products today are similar so it's rare for brands in many categories to be different in function. However, brands that are seen to be different do exist, and difference can drive brand growth. Read more.

Featured in:
Brand Matters

New metric helps brands build equity and value

Brand Imprint is a new measurement that focuses on instant recognition and the importance that Clarity, Communication and Consistency have on building brand equity.

Latest News & Events

  • How Disruption Can Fuel Brand Growth

    June 15, 2018

    Our experts, Nigel Hollis, Chief Global Analyst and Claire Spaargaren, Global Lead, Brand Guidance will discuss strategies any brand can take to disrupt business as usual to create opportunities for growth.

    More: Details and Registration

  • Join us at Cannes to uncover the extraordinary

    June 18, 2018

    At this year's Cannes Lions, Kantar Millward Brown has a great schedule of content and industry experts designed to inspire brand growth.

    Kantar is hosting a full week of insightful conversations and events at the Grand Hotel Residences, with Kantar Millward Brown events taking place on Monday and Tuesday.

    More: Details and Registration


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