Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Getting Media Right 2018

5th annual study looks at the challenges marketers face and the opportunities for creating breakthrough marketing in a connected world

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more


Latest Articles & Opinion

Chinese Brands Expand Globally, Shift From Value to Premium

The journey from value brand to premium is not an easy one. But it’s one that many Chinese companies are trying to make.

BrandZ Global

Future Proof: Why should we care about brand value?

Hear from BrandZ’s Doreen Wang on why brands care about brand valuations, and what it takes to get in to the Top 100...

As the 5G talk turns to action, consumers still lack knowledge

What are the key benefits of 5G that consumers need to know? Winnie Cheng shares her thoughts in the new BrandZ Global 2019 report.

BrandZ Global

 

Latest News & Events

  • Turning Disruption into Brand Momentum in a volatile marketing world

    June 27, 2019

    During this one-hour webinar, our Brand experts share learnings from the analysis of nearly four million consumer interviews covering 166,000 brands.

    More: Watch the Recording

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

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