Our Thinking

Our global brand, advertising, media and digital experts publish a wide range of articles, opinion pieces, and blog posts throughout the year. We also conduct a series of global research studies with consumers and B2B leaders across industries, and share top-level insights with our clients. We share a roundup of our latest thinking through our monthly newsletter, Brand Matters. Subscribe here to stay in the loop or follow us on LinkedIn and Twitter.

Latest Research & Reports

AdReaction: Getting Gender Right

Our latest AdReaction report focuses on how gender progressive advertising can help grow your brand. The report delivers new insights into the role of gender in brand strategy, creative response and media targeting.

Getting Media Right 2018

5th annual study looks at the challenges marketers face and the opportunities for creating breakthrough marketing in a connected world

How Disruption Can Fuel Brand Growth

How Disruption Can Fuel Brand Growth, highlights 8 steps conventional brands can take to drive growth, and explores success stories that demonstrate a range of strategies which have led to growth for brands across different categories. While every brand can't be an Amazon, Netflix or Airbnb, just a 1% change in market share for an established brand can deliver significant growth. Learn more


Latest Articles & Opinion

Smashing Silos – How New Tools Track Campaigns Across Channels

The success of a campaign should be measured on whether it reaches the right people, but with an increasing number of channels how can we make sure we are targeting the right ones?

BrandZ Germany

Bargain Hunters and Organic Fans – A German Contradiction

Ecological and ethical production is no longer a German peculiarity but a European phenomenon, providing German marketers ideas for opportunities within their own market.

BrandZ Germany

In the Driving Seat

Marketers need to stay in the driving seat, using real-time data to optimise their marketing ROI.

BrandZ Germany

 

Latest News & Events

  • AdReaction: Getting Gender Right

    February 26, 2019

    Join one of our webinars to learn more about the findings from our latest global study.

    More: Details and Registration

  • BrandZ US Launch: Exploring lessons from the most valuable brands

    November 14, 2018
    New York, New York, USA

    Please join us as we reveal the BrandZ™ Top 100 Most Valuable US Brands 2019 ranking. Hear from top brand leaders, explore the insights from this year’s research, and learn more about the challenges and opportunities facing today’s market from experts on influential trends and growth essentials. Also, get an exclusive preview of the new BrandZ CelebrityZ rankings, powered by Spotted.

    New York Stock Exchange - Freedom Hall
    11 Wall Street
    New York, NY 10005
    1:30 PM – 5:30 PM EST

    Register here

 

Stay In Touch

Kantar Millward Brown's latest thinking on brand strategy, communications development and marketing and media effectiveness.

Subscribe to Brand Matters

Please register to be notified of blog updates


Blog Updates (RSS)

Subscribe

Keep up with our latest thinking

Sign up Now

Share