Aggregates cross-channel behavior
MDI aggregates behaviors across all shopping and research sites to provide the best measure of across-domain potential for sales.
Provides both online and offline insights
Create highly accurate and relevant insights into advertising effectiveness, brand awareness, competitive position, cross-shopping, customer segmentation and retention to help marketers develop the most cost-effective and measurable marketing approaches.
MDI avoids such common problems as double-counting the same activity on a different site, such as shopping on the client site and shopping the same product on an affiliate site, to improve the accuracy of the insights.
Delivery tailored to your needs
MDI is delivered as a monthly read-out coupled with marketing dashboards at the industry, category, brand, product or model level to provide timely and actionable information to integrate into your business optimization processes: including media, channel and sales planning.