Quickly Evaluate and Optimize Online Campaign Impact
Our real-time research tools empower you to analyze ad effectiveness in-flight and maximize impact for greater brand return.
Imagine how effective and efficient your campaigns could be if you could add real-time brand impact data into your optimization decisions. Our campaign optimization approach delivers the measures that matter most to maximize your media spend.
While our Real-time Online Optimization solutions vary globally, clients of all regions can:
- Leverage quicker results for in-flight optimization: Shorter surveys enable you to quickly identify the creative and media elements which are having the most impact and make changes in-flight.
- Access results in real time: Our interactive dashboards enable you to analyze campaign performance by creative, site, frequency, and audience – all in real time!
- Customize metrics based on campaign objectives: Depending on your specific KPI’s, your dashboard will report out on the metrics that you need to gauge performance – for example, Brand Awareness or Purchase Intent. In regions where available, we recommend adding in exposure data — such as reach, frequency and viewability — to complement your brand impact scores for more informed optimization decisions.