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Online Campaign Insights: AdIndex®

Drive Online Campaign Impact with Expert Insights

AdIndex® is the industry standard for measuring online advertising effectiveness and provides a deep understanding of campaign impact on attitudes and behaviors.

An ad can have many effects — it can change people’s opinions about a brand, drive search and site visitation, and ultimately drives sales. Our research experts leverage best-in-class tools to isolate an online campaign’s impact and provide actionable insights in one cohesive story to help you understand the “why” behind the numbers.

  • Gain robust campaign insights: Dig deep into your campaign’s ability to impact overall and target audiences, and explore the contributions of frequency, media placement and creative on overall campaign performance. Understand how your message resonated with your target audience and motivated consumers to purchase.
  • Inform future campaign planning: Identify the most and least effective elements of your digital campaign to improve understanding and improve future campaign performance.
  • Benchmark campaign performance: Compare your impact scores against robust digital ad effectiveness norms for a deep understanding of brand and category strengths and weaknesses.

AdIndex® offers the most thorough in-market evaluation of online brand impact.

In-depth Insights
Using diagnostic metrics and learning on how digital advertising works, our analysts build a cohesive story to help understand your marketing and media performance.

Best-in-class Methods
AdIndex uses a control/exposed methodology, an approach we pioneered in 1996, and remains the industry standard for measuring online brand impact today.

Flexible Research Tiers
Studies are tailored to best suit your specific objectives and budget. Custom analyses can be integrated to explore additional impact of audience, viewability, social media, and link to sales.

Unparalleled Experience & Benchmarks
With over 8,000 campaigns measured worldwide, Millward Brown has completed the most digital ad effectiveness studies in the industry. Campaigns are compared against category averages in our MarketNorms® database. After multiple studies, begin to build your own ClientNorms to inform planning decisions based on aggregate results from your past campaigns.

Efficient Execution & Research Quality
After more than a decade in the business, we’ve built strong relationships with the key publishers and agencies, allowing us to execute and deliver our studies to a consistently-high standard.

Brand Expertise
Millward Brown is a global powerhouse of brand and media knowledge spanning 50+ countries. AdIndex studies can incorporate the Meaningfully Different brand equity metrics which have been validated against both current and future sales performance.

Integrated Measures of Attitudes and Behaviors (US-Only)
In the US, AdIndex automatically integrates behavioral data with standard attitudinal metrics for a better read on how ad exposure also drives changes in consumers’ online behaviors and brand interactions, such as search and site activity.

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