AdIndex® offers the most thorough in-market evaluation of online brand impact.
Using diagnostic metrics and learning on how digital advertising works, our analysts build a cohesive story to help understand your marketing and media performance.
AdIndex uses a control/exposed methodology, an approach we pioneered in 1996, and remains the industry standard for measuring online brand impact today.
Flexible Research Tiers
Studies are tailored to best suit your specific objectives and budget. Custom analyses can be integrated to explore additional impact of audience, viewability, social media, and link to sales.
Unparalleled Experience & Benchmarks
With over 8,000 campaigns measured worldwide, Millward Brown has completed the most digital ad effectiveness studies in the industry. Campaigns are compared against category averages in our MarketNorms® database. After multiple studies, begin to build your own ClientNorms to inform planning decisions based on aggregate results from your past campaigns.
Efficient Execution & Research Quality
After more than a decade in the business, we’ve built strong relationships with the key publishers and agencies, allowing us to execute and deliver our studies to a consistently-high standard.
Millward Brown is a global powerhouse of brand and media knowledge spanning 50+ countries. AdIndex studies can incorporate the Meaningfully Different brand equity metrics which have been validated against both current and future sales performance.
Integrated Measures of Attitudes and Behaviors (US-Only)
In the US, AdIndex automatically integrates behavioral data with standard attitudinal metrics for a better read on how ad exposure also drives changes in consumers’ online behaviors and brand interactions, such as search and site activity.