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Marketing Effectiveness

Analyze and Optimize In-Market Campaign Impact

Marketing Effectiveness solutions help you make the most of your media spend by leveraging leading tools and insights to evaluate digital and cross-media campaign effectiveness and maximize impact.

We know that getting digital right is one of the biggest challenges facing brands today. That’s why Millward Brown helps you identify your best digital opportunities.

  • Drive brand growth with smarter marketing: Our insights and teams help you plan, monitor and optimize digital marketing, navigate emerging media, and integrate insights across media to build stronger brands.
  • Get metrics that matter: Leverage the most advanced effectiveness tools in the industry to evaluate your campaign performance beyond click-through. Our effectiveness metrics can quantify your campaign’s ability to reach and impact your target audience by shifting awareness and intent, driving online behaviors, motivating social interaction, and increasing sales.
  • Improve return on your media investments: Cost analyses and tools are instrumental to our effectiveness solutions to ensure you know the most cost-effective elements of your campaign and can maximize return.

CrossMedia Research™ delivers actionable insight needed to improve multimedia campaign performance and return on investment.

Digital Media Capabilities
Millward Brown’s Digital Effectiveness solutions leverage real-time optimization tools, expert media and creative analysis, and seamless data integration for total in-market campaign evaluation.

  • Online Campaign Insights
    AdIndex® is the industry standard for measuring online advertising effectiveness and provides a deep understanding of campaign impact on attitudes and behaviors.

  • Real-time Campaign Optimization
    Our real-time research tools empower you to analyze ad effectiveness in-flight and maximize impact for greater brand return.

Mobile Advertising Effectiveness
Insights from our creative and media best practices will guide you in your mobile and tablet advertising decisions. Once your campaign is live, AdIndex for Mobile helps you evaluate your in-market effectiveness.

Social Media Measurement
Analyze the impact of your fan pages on your brand and monitor consumer sentiment around your brand in today’s social media environment.

  • FanIndex
    FanIndex provides quantitative measurement of page performance along with rich diagnostics to help marketers optimize fan page content.

  • Verve
    Verve is a validated industry-first solution that uses social data exclusively to measure short-term campaign impact and longer-term brand equity.

What's Trending? 2015 Digital and Media Predictions Are You Getting Media Right?

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