CrossMedia Research™ delivers actionable insight needed to improve multimedia campaign performance and return on investment.
Digital Media Capabilities
Millward Brown’s Digital Effectiveness solutions leverage real-time optimization tools, expert media and creative analysis, and seamless data integration for total in-market campaign evaluation.
Online Campaign Insights
AdIndex® is the industry standard for measuring online advertising effectiveness and provides a deep understanding of campaign impact on attitudes and behaviors.
Real-time Campaign Optimization
Our real-time research tools empower you to analyze ad effectiveness in-flight and maximize impact for greater brand return.
Mobile Advertising Effectiveness
Insights from our creative and media best practices will guide you in your mobile and tablet advertising decisions. Once your campaign is live, AdIndex for Mobile helps you evaluate your in-market effectiveness.
Social Media Measurement
Analyze the impact of your fan pages on your brand and monitor consumer sentiment around your brand in today’s social media environment.
FanIndex provides quantitative measurement of page performance along with rich diagnostics to help marketers optimize fan page content.
Verve is a validated industry-first solution that uses social data exclusively to measure short-term campaign impact and longer-term brand equity.