Online Shopper Intelligence
Syndicated, industry-wide research report that explores the attitudes and behaviors of online shoppers to provide marketers with powerful insight into the complete online shopping experience.
Measures the impact of consumers’ online behavior on in-store purchase activity.
Campaign Impact Measurement
Millward Brown Digital enables marketers to see which of your campaigns and tactics are delivering results by measuring and tracking consumers’ web-wide shopping behavior as they move from researching products online to making purchases (be it online or in-store).
Market Landscape Assessments
Measures the size and reach of a particular product category online and assesses the relative strengths of the leading players on the market.