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Retail & Consumer Products

Millward Brown Digital offers retailers insights and intelligence to fully understand consumers’ online behavior in order to measure the effectiveness of their digital investments and track the competitive marketplace. Our Retail & Consumer Products team brings deep industry and online marketing expertise from companies such as Deloitte, AOL, Hill Holiday, Timberland, Federated Department Stores and Carat.

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Ebook: Navigating the New Path to Purchase

Online Shopper Intelligence
Syndicated, industry-wide research report that explores the attitudes and behaviors of online shoppers to provide marketers with powerful insight into the complete online shopping experience.

Digital-to-Store Analyses
Measures the impact of consumers’ online behavior on in-store purchase activity.

Campaign Impact Measurement
Millward Brown Digital enables marketers to see which of your campaigns and tactics are delivering results by measuring and tracking consumers’ web-wide shopping behavior as they move from researching products online to making purchases (be it online or in-store).

Market Landscape Assessments
Measures the size and reach of a particular product category online and assesses the relative strengths of the leading players on the market.

What's Trending? 2015 Digital and Media Predictions Are You Getting Media Right?

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