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Automotive

Millward Brown Digital’s Automotive practice empowers automakers and others in the space by providing unrivaled insights that leverage our industry expertise and proprietary data. Our combined decades of industry expertise at companies such as Automotive Information Center (AIC), Ford, Nissan, J.D. Power & Associates and McKinsey provide the lens through which we interpret automotive consumer behavior and how companies can leverage that knowledge to drive business.

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Automotive

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Ebook: Navigating the New Path to Purchase

In-Market Demand Measure
Millward Brown Digital’s Auto Datamart is the industry’s leading measure of in-market automotive demand, tracking actual shopper volumes rather than indices and shares. Millward Brown Digital tracks unique consumers across the largest pool of automotive shopping sites available, thereby avoiding false positives and errant trends that are found in other data sources.

Automotive Benchmarking
Millward Brown Digital’s ongoing tracking of automaker site effectiveness across industry websites provides clients with information on emerging trends. In addition, this service provides step-by-step context for automakers and others seeking to optimize their site traffic and their success in leveraging that traffic.

Digital Purchase Funnel
With the collapse of the traditional automotive purchase process, Millward Brown Digital has developed the Digital Purchase Funnel (DPF), which leverages our ability to track consumers across the internet. In the DPF, search is used to measure branded and unbranded awareness.

Offline Data Integrations
Millward Brown Digital’s Automotive experts have been a trusted partner of our clients by integrating their offline data with our online data. Examples of offline data include retail sales, ad spend, inventories and incentives.

"The auto industry still underestimates the importance of the Internet in the shopping process, but DaimlerChrysler is changing this. With Compete, we now have new insight into our customers’ behavior and are able to leverage this data to make better and faster marketing decisions."
Bonita Coleman Stewart
Vice President, Americas, Partner Business Solutions at Google; Formerly, Director of Interactive Marketing Communications, Chrysler Group

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