Advertising platforms tools
Advertising platforms (including portals, search engines, ad networks and global advertising properties) look to Millward Brown Digital for an integrated approach to improving search, display, video and targeting services. Case studies and data from Millward Brown Digital’s integrated online panel of two million US-based internet users demonstrates the value of services to clients.
Major publishers partner with Millward Brown Digital to measure and demonstrate the impact of display advertising campaigns for their most important clients. Additionally, they use behavioral segmentation to focus on and develop marketing initiatives for those sites where specific target audiences are spending their time.
Media agencies create media plans, prospect for new business and report on campaign performance with Millward Brown Digital. They also employ behavioral segmentation to understand and design specific media plans to reach unique consumer segments.
"Having access to data that makes it easy to spot more effective customer acquisition partners or to stave off threats from a new competitor in their industry helps ensure that we’re always meeting clients’ needs."
Chief Strategy Officer, iCrossing