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BrandZ Top 100 Most Valuable Chinese Brands

This is the fourth publication of the BrandZ Top 100 Most Valuable Chinese Brands report and ranking, which has become the definitive annual study of brand valuation and development in China. This year we have provided a more extensive view of the market, and doubled the number of brands analyzed from 50 to 100. The 2014 ranking includes eight new categories, bringing the total covered to 21, and our greatly expanded report examines brand building in a rebalancing China.

Our initial analysis revealed a peek into the future of brands in China. We discovered that brands in the expanded portion of the ranking are predominately market-driven, rather than state owned. These market-driven brands are also high in brand contribution, the BrandZ™ measure of brand strength. Our findings show that Chinese entrepreneurs have been developing market-driven companies and valuable brands across many product and service categories for some time. And, as rebalancing unleashes competition, these brands now will grow more rapidly in value.

This inevitable brand evolution raises many questions. What’s the effect on Chinese brands compared with foreign brands in China? How does the shift influence competition between market-driven brands and SOEs (State Owned Enterprises)? How does it impact the momentum of Chinese brands going global?

Read the report to gain invaluable insight about Chinese brands and creating meaningfully different brands in a rebalancing China.

For more information, contact your nearest Millward Brown office.

BrandZ China Top 100 2014

BrandZ China 2014 Report Top 100 Report
English | Chinese

Top 100 Chart
English | Chinese


2014 BrandZ China Top 100 Infographic

BrandZ China 2014 Infographic


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