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BrandZ™

BrandZ is an annual study conducted by Millward Brown on behalf of WPP into the views and opinions of the people who use and buy brands.

Over the last 10 years, we have spoken to 3 million people about more than 100,000 brands. It is a completely unique piece of intelligence. The BrandZ data is used along with financial data to compile our brand rankings.

The Top 100 Most Valuable Global Brands ranking reaches its 10th Anniversary in 2015 and will be published globally in the Financial Times.

In celebration of this anniversary, we will be holding a very special invitation-only event at the NASDAQ on July 23, 2015 where we will share learnings from some of the world’s leading marketers about how to build a valuable brand.

Other BrandZ rankings include:

  • BrandZ Indonesia (August 19, 2015)
  • BrandZ India (September 9, 2015)
  • BrandZ LatAm (October 22, 2015)
  • BrandZ China (January 2016)

Millward Brown research shows that meaningfully different brands grow faster. And, meaningfully different brands that also grow salience perform even better. Learn more about Millward Brown’s Meaningfully Different Framework and view the new report.

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