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BrandZ™

BrandZ is an annual study of the views and opinions of people who use and buy brands.

The study, which provides a unique piece of intelligence, is conducted by Millward Brown for WPP. Over the past 10 years we have spoken to 3 million people about more than 100,000 brands. We combine the BrandZ data with financial data to compile our annual brand rankings.

2015 marks the 10th year of the BrandZ Top 100 Most Valuable Global Brands Ranking, released annually in May, and published in the Financial Times. This year, Millward Brown and WPP will hold an event (invitation only) at the NASDAQ on Thursday, July 23rd, to share insight from some of the world’s leading marketers on building a valuable brand.

Additional regional rankings published throughout the year include:

  • BrandZ Indonesia (August 19, 2015)
  • BrandZ India (September 9, 2015)
  • BrandZ LatAm (October 22, 2015)
  • BrandZ China (January 19, 2016)

Millward Brown research shows that meaningfully different brands grow faster. And, meaningfully different brands that also grow salience perform even better. Learn more about Millward Brown’s Meaningfully Different Framework and view our latest  report.

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