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BrandZ™

BrandZ is an annual study of the views and opinions of people who use and buy brands.

The BrandZ study, conducted by Millward Brown for WPP, provides a unique piece of intelligence. Over the past 10 years Millward Brown has spoken to 3 million people about more than 100,000 brands. We combine the BrandZ data with financial data to compile a number of annual brand rankings.

May 26, 2015 marked the 10th year anniversary of the BrandZ Top 100 Most Valuable Global Brands Ranking, published annually in the Financial Times. This year, Millward Brown and WPP rang the closing bell at NASDAQ on July 23, and hosted an event at the Thomson Reuters Building in Times Square to share insights from the last 10 years and to discuss the future of brands with several of the world’s leading marketers.

Additional regional rankings published throughout the year include the BrandZ Top 50 Most Valuable Indian Brands, which will be released for the second year Wednesday, September 9. This will be followed by the Top 50 Latin American Brands, available September 23.

Previously released in 2015

Millward Brown research shows that meaningfully different brands grow faster. And, meaningfully different brands that also grow salience perform even better. Learn more about Millward Brown's Meaningfully Different Framework.

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