| Research Solutions |
We offer creative, flexible solutions that provide marketers with actionable insights on their kids’ marketing issues.
Our Kidspeak philosophy ensures that each approach or solution used is modified in a way appropriate to the age of the child being interviewed. In addition, we employ a number of creative approaches we know work well with children, including:
Tweens as Brand Managers – giving the reins of power to the kids*
Evolving play sessions – providing rolling feedback for marketers
KidsCamera™ -- a simple, yet effective way to see the world as kids do
KidsRoom™ -- making the kids we speak to feel at home*
Kids Theatre – creating brand dramas*
Accompanied Shopping Trips – observing what happens in the real world*
Using specialist expertise – providing a specialist view of the kids’ world
Tweens as Moderators – getting closer to the truth*
*Varies by culture.
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