According to research conducted by Millward Brown in 2002, global tweens ages 9 – 14 don’t just influence family purchases such as breakfast cereals, but have a major say on adult purchases such as cars, cell phones and fashion items.
Our research also highlighted that as many as 1 in 3 of the tweens we spoke to had already developed a strong emotional bond with adult brands, and that this allegiance was likely to develop further during the teen years and on into adulthood.
Whether you’re a traditional kids’ marketer or not, you might like to find out more about how Millward Brown and its Kidspeak approach can help you understand and market to this powerful consumer group.
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