Millward Brown, global market research agency
 

Unique insights into the world of tweens powered by Millward Brown
In 2002, Millward Brown set out to discover how today's urban tweens (ages 9 - 14) view the world around them. We also wanted to explore whether tweens develop relationships with adults' brands.

We spoke to almost 2,000 tweens in the USA, Brazil, Germany, Spain, India, China and Japan. This built on almost 30 years of researching kids for clients, extensive qualitative research, and the mining of BMRB's UK TGI Youth data.

The result - insights and data for Martin Lindstrom's fast selling book BRANDchild which looks set to revolutionise how all marketers think about building presence and creating loyalty for their brands and services.

The Research
The World of Kids
Book Synopsis
Order BRANDchild




Here's what some of today's best known marketing gurus have said about it:

"This is a must-read book if you want to communicate with and market to young people. The authors provide fascinating data and stories taking you into the mental and emotional life of this new generation, who are distinctly different from us Baby Boomers."
Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing
Kellogg School of Management, Northwestern University, USA

"BRANDchild" will be a valuable addition to our industry's literature"
Lester Wunderman, founder of Wunderman and the inventor behind the term Direct Marketing

"A real thought-provoker for marketing and business people. BRANDchild is a wonderful tool if you are marketing to kids and teens"
Stan Davis author of Blur and It's Alive: The Convergence of Biology, Information & Business

To order your copy of BRANDchild, click here