Use Pre-LinkNow to:
To start a Pre-LinkNow study, go to GutCheckit.com, alternatively use the form below to get in touch with your local Kantar Millward Brown team who can set up the study for you, provide advice on study design, send you the report and discuss results and implications.
Pre-LinkNow addresses core creative learning needs as well as your specific qualitative questions:
Combining GutCheck’s agile qualitative process with Millward Brown’s Link framework, Pre-LinkNow provides prescriptive guidance to enhance advertising creative:
Pre-LinkNow report captures how respondents engage with the ad across Link ad effectiveness pillars, with flexibility to adapt for your learning needs. Report sampling includes key findings, target and ad comparisons, and detailed findings by execution, with consumer verbatims. Multi-country project deliverables include individual country reports and a global executive summary.
The Ad Performance Summary outlines on one streamlined slide what is working, not working, and why, along with a few consumer verbatims to capture comprehensive feedback, telling you in a glance how consumers are engaging with the creative.
The Pre-LinkNow QualCard summarizes the why behind the ad’s performance, focusing on the primary Link factors for ad effectiveness, Engagement, Brand Associations, and Brand Predisposition.
A visual depiction of how consumers are engaging with each execution’s energy, plus understanding behind the most prominent indicators, gives guidance to ensure your audience is actively involved in the way you intend.
Message Communications covers both the unaided perception of the ad’s intended message, and aided, when asked, in order to optimize brand message delivery. Verbatims express the ideas from the true consumer voice.
Branding digs into how respondents perceive the role of the brand in the creative. The summary and verbatims analyze how the brand is integrated, or not, and what is missing to better draw the intended connection.
GutCheck Agile Qualitative engages the target audience real time, on their time. The platform allows for a combination of individual responses, expert moderator participation, and thoughtful group interaction, to fuel deep insight into the ad experience.
Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 23 countries
Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 20 countries
Evaluate your TV ad in as few as 48 hours to understand how it will perform in-market and the reasons why.
Available in 39 countries
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.