LinkNow for TV

Ad pre-testing results in a day

LinkNow is our fast, low cost copy-testing solution that helps you improve your ROI by only running content that you know is effective. Test TV advertising in as few as 6 hours to get a fast read to know if your ads are strong enough to run before they go live.

Use LinkNow for TV to:

  • Test one ad or multiple executions to choose the strongest ad to run
  • See if an ad that worked well in one country will work in another
  • Know if cut-downs and edits are effective
  • Find out how your competitor’s ads are performing.

Availability:

33 Countries

Starting From:

 

Providers:

Kantar Millward Brown

Get Started

Start a LinkNow for TV study directly ZappiStore, or contact us using the form below to request the Kantar Millward Brown serviced option and we'll set up your study and take you through the results. If you select the self-serve via ZappiStore option and this is your first time configuring a project, we recommend using the support options available on ZappiStore.com to provide guidance on the setup and help ensure you get the most out of the study.

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What's Included


  • Overall Summary
  • Engagement Summary
  • Brand Associations
  • Predisposition - Persuasion
  • Predisposition - Equity
  • Detailed Measure View
  • Summary Measures

Full service also includes a validated Impact Score, and where norms allow, the Power Indicator (our long-term equity metric).

In Detail

Overall Summary

A simple, colour-coded snapshot of performance, telling you in a single glance how each ad tested has performed versus norms across key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well your ad will capture people’s attention and how strongly it links to your brand.

Brand Associations

Measure how strongly the associations you want your ad to build will stick in people’s minds.

Predisposition - Persuasion

If your ad is designed to drive short-term sales through persuasion, understand how your ad is performing amongst different user groups.

Predisposition - Equity

Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.

Detailed Measure View

A detailed look at each data point for every question asked, allowing a granular comparison of scores across all the ads you’ve tested.

Summary Measures

The summary report includes validated summary metrics: the sales Awareness Index Prediction and Short-Term Sales Likelihood scores, along with the Meaningful Difference score, to summarise the ad’s overall likely effectiveness.

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Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.

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