Use LinkNow for TV to:
Start a LinkNow for TV study directly ZappiStore, or contact us using the form below to request the Kantar Millward Brown serviced option and we'll set up your study and take you through the results. If you select the self-serve via ZappiStore option and this is your first time configuring a project, we recommend using the support options available on ZappiStore.com to provide guidance on the setup and help ensure you get the most out of the study.
Full service also includes a validated Impact Score, and where norms allow, the Power Indicator (our long-term equity metric).
A simple, colour-coded snapshot of performance, telling you in a single glance how each ad tested has performed versus norms across key success metrics.
Measures to help you understand the creative impact of your ad: how well your ad will capture people’s attention and how strongly it links to your brand.
Measure how strongly the associations you want your ad to build will stick in people’s minds.
If your ad is designed to drive short-term sales through persuasion, understand how your ad is performing amongst different user groups.
Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.
A detailed look at each data point for every question asked, allowing a granular comparison of scores across all the ads you’ve tested.
The summary report includes validated summary metrics: the sales Awareness Index Prediction and Short-Term Sales Likelihood scores, along with the Meaningful Difference score, to summarise the ad’s overall likely effectiveness.
Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.
Available in 26 countries
Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 20 countries
Evaluate your TV ad in as few as 48 hours to understand how it will perform in-market and the reasons why.
Available in 39 countries
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.