Ad pre-testing results in a day
LinkNow is our fast, low cost ad testing solution that helps you improve your ROI by only running content you know is effective. Test online video, display, mobile or social advertising in as few as 6 hours to get a fast read to know if your ads are strong enough to run before they go live.
Use LinkNow for Digital to:
- Test multiple ads to see which will best achieve your goals
- See if an ad that worked well in one country will work in another
- Know if cut-downs and edits are effective
- Find out how your competitor’s ads are performing
- Optimise your digital ads to avoid the skip and maximise in market success
- Develop creative best practices for future digital ads
LinkNow for Digital shows ads in fully functioning live contexts to provide the truest reflection of people’s mind-sets, distractions and interactions, and hence the best evaluation of ad performance. It includes behavioural and digital specific survey measures which are validated to sales so you can act on results in confidence.
Start a LinkNow for Digital study directly on ZappiStore, or contact us using the form below to request the Kantar Millward Brown serviced option and we'll set up your study and take you through the results. If you select the self-serve via ZappiStore option and this is your first time configuring a project, we recommend using the support options available on ZappiStore.com to provide guidance on the setup and help ensure you get the most out of the study.
- Overall Summary
- Engagement Summary
- Observed Behavioural Metrics
- Brand Associations
- Predisposition - Persuasion
- Predisposition - Equity
- Detailed Measure View
- Summary Measures
Full service also includes a validated Impact Score, and where norms allow, the Power Indicator (our long-term equity metric).
If you need a fast turn time but deeper insights, our LinkExpress for Digital services deliver results in 48 hours through an interactive dashboard, and include analysis from a Millward Brown expert. We also have custom ad-testing solutions to help optimize individual ads or larger campaigns. All Millward Brown advertising solutions provide validated metrics.
Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.
Available in 26 countries
Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 23 countries
Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 20 countries
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.