LinkNow for Digital

Ad pre-testing results in a day

LinkNow is our fast, low cost ad testing solution that helps you improve your ROI by only running content you know is effective. Test online video, display, mobile or social advertising in as few as 6 hours to get a fast read to know if your ads are strong enough to run before they go live.

Use LinkNow for Digital to:

  • Test multiple ads to see which will best achieve your goals
  • See if an ad that worked well in one country will work in another
  • Know if cut-downs and edits are effective
  • Find out how your competitor’s ads are performing
  • Optimise your digital ads to avoid the skip and maximise in market success
  • Develop creative best practices for future digital ads

LinkNow for Digital shows ads in fully functioning live contexts to provide the truest reflection of people’s mind-sets, distractions and interactions, and hence the best evaluation of ad performance. It includes behavioural and digital specific survey measures which are validated to sales so you can act on results in confidence.


29 Countries

Starting From:



Kantar Millward Brown

Get Started

Start a LinkNow for Digital study directly on ZappiStore, or contact us using the form below to request the Kantar Millward Brown serviced option and we'll set up your study and take you through the results. If you select the self-serve via ZappiStore option and this is your first time configuring a project, we recommend using the support options available on to provide guidance on the setup and help ensure you get the most out of the study.

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What's Included

  • Overall Summary
  • Engagement Summary
  • Observed Behavioural Metrics
  • Brand Associations
  • Predisposition - Persuasion
  • Predisposition - Equity
  • Detailed Measure View
  • Summary Measures

Full service also includes a validated Impact Score, and where norms allow, the Power Indicator (our long-term equity metric).

In Detail

Overall Summary

A simple, colour-coded snapshot of performance, telling you in a single glance how each ad tested has performed versus norms across key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well your ad will capture people’s attention and how strongly it links to your brand.

Observed Behavioural Metrics

Using ad-replacement technology we are able to show online video on a YouTube page and Facebook ads on a respondent’s Facebook page. We record how long respondents view the ads, did they like and share them, etc. to understand how much attention and engagement they can generate.

Brand Associations

Measure how strongly the associations you want your ad to build will stick in people’s minds.

Predisposition - Persuasion

If your ad is designed to drive short-term sales through persuasion, understand how your ad is performing amongst different user groups.

Predisposition - Equity

Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkNow tells you if your ad is building meaningful and different associations for your brand.

Detailed Measure View

A detailed look at each data point for every question asked, allowing a granular comparison of scores across all the ads you’ve tested.

Summary Measures

The summary report includes three validated summary metrics: the Impact score (for market cut through), a prediction of viral potential for videos and the full Power Contribution score (summary of the ad’s overall likely effectiveness).

Related Products

If you need a fast turn time but deeper insights, our LinkExpress for Digital services deliver results in 48 hours through an interactive dashboard, and include analysis from a Millward Brown expert. We also have custom ad-testing solutions to help optimize individual ads or larger campaigns. All Millward Brown advertising solutions provide validated metrics.



Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.

Available in 26 countries



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Our Providers

LinkNow for TV

Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 23 countries



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Our Providers

LinkNow for Digital

Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 20 countries



Learn More

Our Providers

Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.