LinkExpress for TV

Copy test finished TV ads in 48 hours

Kantar Millward Brown LinkExpress for TV lets you test finished TV ads quickly and cost-efficiently, providing validated evaluation of how your ads will perform in-market, and give you the main reasons why, in as few as 48 hours.

Use LinkExpress to:

  • Quickly understand the strengths and weaknesses of your ad
  • See how your ad compares to competitors’ ads
  • Find out if your ad will work in other countries
  • Test different versions of your ad to see which will best achieve your goals.

LinkExpress provides deeper insights than our self-service tools. Our report is delivered through an interactive dashboard, and a Kantar Millward Brown advertising expert will discuss your results, offer additional insight and share resources from our global advertising knowledge bank. Be confident your ads will deliver short- and long-term sales, and drive brand growth – all while making the most of your budget, and improving ROI.


58 Countries

Starting From:



Kantar Millward Brown

Get Started

To start a LinkExpress for TV study, contact us using the form below and one of our experts will be in touch to set up your study.

Contact Us Get Started

What's Included

  • Overall Summary
  • Engagement Summary
  • Engagement Diagnostics
  • Brand Associations
  • Predisposition - Persuasion
  • Predisposition - Equity
  • Detailed Measure View
  • Summary Measures
  • Comprehensive and Customisable
  • Kantar Millward Brown Service

In Detail

Overall Summary

A simple, colour-coded snapshot of performance, showing you at a glance how each ad tested performed versus norms across key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.

Brand Associations

Measure how strongly the associations you want your ad to build will stick in people’s minds. Diagnose this with an assessment of how well the ad is understood.

Predisposition - Persuasion

If your ad is designed to drive short-term sales through persuasion, understand how the ad is performing among different user groups. Then diagnose the performance by exploring how well the ad conveyed new, credible or believable information.

Predisposition - Equity

Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkExpress for TV tells you if your ad is building meaningful and different associations for your brand.

Summary Measures

The summary report includes validated summary metrics: Awareness Index, Persuasion Score, Short-Term Sales Likelihood or Short-Term Effect Likelihood.

Kantar Millward Brown Service

All LinkExpress for TV studies include the services of Kantar Millward Brown experts to set up the study, talk you through the findings and provide access to our learnings.

Related Products

If you need less diagnostic results, you can also test your ads with LinkNow for TV, that tells you if your ad is strong enough to run in as few as six hours. If you require a more custom solution, talk with your Kantar Millward Brown team about Link™, the industry's most comprehensive copy-testing tool for assessing, predicting and optimizing advertising performance.



Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.

Available in 26 countries



Learn More

Our Providers

LinkNow for TV

Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 23 countries



Learn More

Our Providers

LinkNow for Digital

Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 20 countries



Learn More

Our Providers

Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.