LinkExpress for Static

Evaluate and optimise print, outdoor and point of sale ads in as few as 48 hours.

Know your Print, OOH or Point of Sale ads will deliver ROI and optimise performance before spending your media budget with our creative evaluation solution LinkExpress.

LinkExpress for Static evaluates how your print and outdoor ads will perform with indications of why, in as few as 48 hours, so you can optimise your ads efficiently and cost effectively. Drawing on Kantar Millward Brown's validated framework of ad performance, it delivers the measures that matter for success; an ad’s ability to attract and hold people’s attention, whether it is building the intended brand associations and the likelihood of it building predisposition for the brand in the short and long-term. Results are interpreted by our communications experts who will provide insights to ensure optimum ROI.

Use LinkExpress for Static to:

  • Quickly understand the strength of your ad
  • Understand areas of strength and weakness to optimise ad performance
  • Learn what works for your brand to improve future creative development
  • See how your ad compares to competitors’ ads


15 Countries

Starting From:



Kantar Millward Brown

Get Started

To start a LinkExpress for Static study, contact us using the form below and one of our experts will be in touch to set up your study.

Contact Us Get Started

What's Included

  • Overall Summary
  • Engagement Summary
  • Engagement Diagnostics
  • Brand Associations
  • Immediate predisposition – Persuasion
  • Longer-term predisposition – Power Contribution
  • Detailed Measure View
  • Diagnosis of performance including opens and where people look
  • Ability to add two custom questions
  • Kantar Millward Brown Service

LinkExpress provides a comprehensive evaluation of your advertising, allows you to add two custom questions to address specific topics for your brand and includes diagnosis to understand areas of strength and weakness.

In Detail

Overall Summary

A simple, colour-coded snapshot of overall performance telling you in a single glance how each ad tested has performed versus norms on key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.

Brand Associations

A read of which of the associations you want your ad to build are being taken away.

Predisposition - Persuasion

If your ad is seeking short-term sales through persuasion, you can understand how your ad is performing amongst different user groups and understand what is driving or undermining persuasive power.

Detailed Measure View

A detailed look at every data point for every question asked, allowing a granular comparison of scores across all the ads you have tested.

Summary Measures

The summary report includes validated summary metrics: Impact Score, Persuasion Score, Short-Term Effect Likelihood and Power Contribution. These last two metrics are our predictors of the ad potential in building immediate and longer-term brand predisposition with consumers.

Diagnosis of Performance

We make use of a 'point & click' technology where respondents show to us the outstanding parts of the static ad, and they also give us their opinions on the reasons why they felt about this.

Kantar Millward Brown Service

All LinkExpress for Static studies include the services of Kantar Millward Brown experts to set up the study, talk you through the findings and provide access to our learnings.

Related Products

If you require a more custom solution, talk with your Kantar Millward Brown team about Link™, the industry's most comprehensive copy-testing tool for assessing, predicting and optimizing advertising performance.



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Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.