Evaluate and optimise print, outdoor and point of sale ads in as few as 48 hours.
Know your Print, OOH or Point of Sale ads will deliver ROI and optimise performance before spending your media budget with our creative evaluation solution LinkExpress.
LinkExpress for Static evaluates how your print and outdoor ads will perform with indications of why, in as few as 48 hours, so you can optimise your ads efficiently and cost effectively. Drawing on Kantar Millward Brown's validated framework of ad performance, it delivers the measures that matter for success; an ad’s ability to attract and hold people’s attention, whether it is building the intended brand associations and the likelihood of it building predisposition for the brand in the short and long-term. Results are interpreted by our communications experts who will provide insights to ensure optimum ROI.
Use LinkExpress for Static to:
- Quickly understand the strength of your ad
- Understand areas of strength and weakness to optimise ad performance
- Learn what works for your brand to improve future creative development
- See how your ad compares to competitors’ ads
To start a LinkExpress for Static study, contact us using the form below and one of our experts will be in touch to set up your study.
- Overall Summary
- Engagement Summary
- Engagement Diagnostics
- Brand Associations
- Immediate predisposition – Persuasion
- Longer-term predisposition – Power Contribution
- Detailed Measure View
- Diagnosis of performance including opens and where people look
- Ability to add two custom questions
- Kantar Millward Brown Service
LinkExpress provides a comprehensive evaluation of your advertising, allows you to add two custom questions to address specific topics for your brand and includes diagnosis to understand areas of strength and weakness.
Kantar Millward Brown Service
All LinkExpress for Static studies include the services of Kantar Millward Brown experts to set up the study, talk you through the findings and provide access to our learnings.
If you require a more custom solution, talk with your Kantar Millward Brown team about Link™, the industry's most comprehensive copy-testing tool for assessing, predicting and optimizing advertising performance.
Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.
Available in 26 countries
Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 23 countries
Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 20 countries
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.