LinkExpress for Digital

Maximise ROI from your digital content in as few as 48 hours

LinkExpress for Digital lets you test digital ads quickly and cost-efficiently, providing a validated evaluation of how your ads will perform in-market, and the main reasons why, in as few as 48 hours. It helps you optimise digital creative by measuring impact in specific digital contexts and capturing behavioural and survey data to ensure maximum return on your investment.

Use LinkExpress for Digital to:

  • Test your online video, display ad or mobile creative
  • Assess Facebook and YouTube creative in consumers' own feed
  • Be confident your ads will deliver short- and long-term sales, and drive brand growth
  • Optimise your digital ads to avoid the skip and maximise in-market success
  • Test multiple ads to see which will best achieve your goals
  • See if an effective ad in one context can work in another
  • Develop creative best practices for future digital ads

LinkExpress for Digital provides deeper insights than LinkNow. The report is delivered through an interactive dashboard, and a Kantar Millward Brown creative expert will discuss your results, offer additional insight and share learnings from global databases.

Availability:

5 Countries*

Starting From:

 

Providers:

Kantar Millward Brown

*Further countries available on request

Get Started

To start a LinkExpress for Digital study, contact us using the form below and one of our experts will be in touch to set up your study.

Contact Us Get Started

What's Included


  • Overall Summary
  • Engagement Summary
  • Engagement Diagnostics
  • Video Deep Dive
  • Observed Behavioural Metrics
  • Brand Associations
  • Predisposition - Persuasion
  • Predisposition - Equity
  • Detailed Measure View
  • Summary Measures
  • Comprehensive and Customisable
  • Kantar Millward Brown Service

In Detail

Overall Summary

A simple, colour-coded snapshot of performance, showing you at a glance how each ad tested performed versus norms across key success metrics.

Engagement Summary

Measures to help you understand the creative impact of your ad: how well the ad will capture people’s attention and how strongly it links to your brand.

Engagement Diagnostics

Understand what is driving and holding back engagement via verbatim likes and dislikes.

Video Deep Dive

For video tests we provide a comprehensive emotional response diagnosis. We also evaluate distinctiveness and buzz potential which we know are key to a video being shared.

Observed Behavioural Metrics

Using ad-replacement technology we show online video on a YouTube page and Facebook ads on a respondent’s Facebook page. We record how long respondents view the ads, if they like and share them to understand how much attention and engagement they can generate.

Brand Associations

The summary report includes three validated summary metrics: the Impact score (for market cut through), a prediction of viral potential for videos and the full Power Contribution score (summary of the ad’s overall likely effectiveness).

Predisposition - Persuasion

If your ad is designed to drive short-term sales through persuasion, understand how the ad is performing among different user groups. Then diagnose the performance by exploring how well the ad conveyed new, credible or believable information.

Predisposition - Equity

Brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. LinkExpress for Digital tells you if your ad is building meaningful and different associations for your brand.

Detailed Measure View

A detailed look at each data point, for every question asked, provides a granular comparison of scores across all the ads you’ve tested.

Summary Measures

The summary report includes three validated summary metrics: the Impact score (for market cut through), a prediction of viral potential for videos and the full Power Contribution score (summary of the ad’s overall likely effectiveness).

Comprehensive and Customisable

LinkExpress provides a comprehensive evaluation covering all key Kantar Millward Brown metrics, and allows you to include two custom questions for unusual brand or ad specific issues.

Kantar Millward Brown Service

All LinkExpress for TV studies include the services of Kantar Millward Brown experts to set up the study, talk you through the findings and provide access to our learnings.


Related Products

If you need less diagnostic results, you can also test your ads with LinkNow for Digital, that tells you if your ad is strong enough to run in as few as six hours. If you require a more custom solution, talk with your Kantar Millward Brown team about Link™, the industry's most comprehensive copy-testing tool for assessing, predicting and optimizing advertising performance.

Now

Pre-LinkNow

Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.

Available in 26 countries

From:

 

Learn More

Our Providers
Now

LinkNow for TV

Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 23 countries

From:

 

Learn More

Our Providers
Now

LinkNow for Digital

Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 20 countries

From:

 

Learn More

Our Providers

Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.


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