AdExpress

Understand the impact of your ads and know if they are building the desired associations for your brand

AdExpress is a light, fast and focused ad tracking solution that provides the information you need to quickly make in-market changes to your advertising when needed – leading to improved ROI and brand growth. The tool helps you understand the impact of your ads and know if they are building the desired associations for your brand, and if those associations are creating brand-building potential.

Use AdExpress to:

  • Measure the strengths and weaknesses of an ad campaign
  • Determine if you should continue running a particular ad or run a new one
  • Identify which ads can be reused
  • Find out which ads in the mix are driving brand

Designed to be flexible, AdExpress allows you to add new advertising to the research mix. Results are delivered in an easy to use, interactive dashboard.

AdExpress works as a standalone offer but can be combined with any Kantar Millward Brown solution to paint a holistic picture of overall marketing effectiveness when you need a deeper level of insight.

Availability:

Globally

Starting From:

 

Providers:

Kantar Millward Brown

Get Started

To start an AdExpress study, contact us using the form below and one of our experts will be in touch to set up your study.

Contact Us Get Started

What's Included


  • Overall Summary
  • Engagement Diagnostics
  • Brand Associations
  • Motivation
  • Brand Equity
  • Detailed Measure View

In Detail

Overall Summary

A simple, snapshot of your ad’s performance, telling you in a single glance how your campaign is performing and what specific issues need to be addressed.

Engagement Diagnostics

Measures to help you understand the creative impact of your ad: how well your ad captures people’s attention and how strongly it links to your brand.

Brand Associations

Measures how strongly the associations you want your ad to build will stick in people’s minds. Diagnose this with an assessment of how well the ad is understood.

Motivation

If your campaign is designed to drive short-term sales, understand how persuasive your ad is amongst different user groups.

Brand Equity

Your campaign will also drive longer-term brand equity, brands that are meaningful, different and salient command a greater market share, are more likely to grow and are able to charge a premium. AdExpress tells you if your ad is building meaningful and different associations for your brand.

Detailed Measure View

A detailed look at each data point, for every question asked, provides a granular comparison of scores across all the ads you’ve tested.

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Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.

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