Understand the impact of your ads and know if they are building the desired associations for your brand
AdExpress is a light, fast and focused ad tracking solution that provides the information you need to quickly make in-market changes to your advertising when needed – leading to improved ROI and brand growth. The tool helps you understand the impact of your ads and know if they are building the desired associations for your brand, and if those associations are creating brand-building potential.
Use AdExpress to:
- Measure the strengths and weaknesses of an ad campaign
- Determine if you should continue running a particular ad or run a new one
- Identify which ads can be reused
- Find out which ads in the mix are driving brand
Designed to be flexible, AdExpress allows you to add new advertising to the research mix. Results are delivered in an easy to use, interactive dashboard.
AdExpress works as a standalone offer but can be combined with any Kantar Millward Brown solution to paint a holistic picture of overall marketing effectiveness when you need a deeper level of insight.
To start an AdExpress study, contact us using the form below and one of our experts will be in touch to set up your study.
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.