Store

Quick, cost-effective research solutions

Select your preferred currency:

Ad Development

Our automated qualitative ad development solution helps you choose and optimize the best executional idea for the advertising task.

Now

Pre-LinkNow

Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.

Available in 26 countries

From:

 

Learn More

Our Providers

Ad Pre-testing

Our Now and Express ad testing solutions use core questions and the databases from our extensively validated Link™ copy-testing framework, to provide fast feedback on your creative.

Now

LinkNow for TV

Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 23 countries

From:

 

Learn More

Our Providers
Now

LinkNow for Digital

Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.

Available in 20 countries

From:

 

Learn More

Our Providers
Now

eStatic

Test your static ad to find out if your creative is strong enough to run.

Available in 15 countries

From:

 

Learn More

Our Providers
Express

LinkExpress for TV

Evaluate your TV ad in as few as 48 hours to understand how it will perform in-market and the reasons why.

Available in 39 countries

From:

 
Express

LinkExpress for Digital

Evaluate your Digital ad in as few as 48 hours to understand how it will perform in-market and the reasons why.

Available in 3 countries

From:

 

In-market Ad Tracking

Our Now and Express ad tracking solutions provide fast, cost-efficient measurement and evaluation of your ad campaigns in-market.

Now

AdNow

Measure ads in-market across multiple channels, within 24 hours, to know if they are building the desired associations for your brand.

Available in 7 countries

From:

 

Learn More

Our Providers
Express

AdExpress

Understand the impact of your ad and know if it’s building the desired associations for your brand.

Available Globally

From:

 
Express

Digital Behavior Analytics

Monitor the impact and efficiency of your recent activity at growing brand fame and driving relevant interest in your brand.

Available in UK and US

From:

 

Brand Tracking

Millward Brown automated brand tracking solutions provide a snapshot or, when needed, a holistic view of a brand's overall performance, to help determine if you should continue to invest in current marketing activities or make changes.

Express

Digital Behavior Analytics

Understand the health and salience of your brand and get an early read on momentum shifts and opportunities within the category.

Available in UK and US

From:

 
Express

BrandExpress

Monitor KPIs for your brand to understand in-market performance and course correct as necessary.

Available Globally

From:

 

Our Partners

Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.

To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.

Share