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Our automated qualitative ad development solution helps you choose and optimize the best executional idea for the advertising task.
Get fast, early, feedback on which creative ideas have the best chance of success and how to improve them.
Available in 26 countries
Our Now and Express ad testing solutions use core questions and the databases from our extensively validated Link™ copy-testing framework, to provide fast feedback on your creative.
Test your TV ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 23 countries
Test your digital ad in as few as 24 hours to find out if your creative is strong enough to run.
Available in 20 countries
Test your static ad to find out if your creative is strong enough to run.
Available in 15 countries
Evaluate your TV ad in as few as 48 hours to understand how it will perform in-market and the reasons why.
Available in 39 countries
Evaluate your Digital ad in as few as 48 hours to understand how it will perform in-market and the reasons why.
Available in 3 countries
Our Now and Express ad tracking solutions provide fast, cost-efficient measurement and evaluation of your ad campaigns in-market.
Measure ads in-market across multiple channels, within 24 hours, to know if they are building the desired associations for your brand.
Available in 7 countries
Understand the impact of your ad and know if it’s building the desired associations for your brand.
Monitor the impact and efficiency of your recent activity at growing brand fame and driving relevant interest in your brand.
Available in UK and US
Millward Brown automated brand tracking solutions provide a snapshot or, when needed, a holistic view of a brand's overall performance, to help determine if you should continue to invest in current marketing activities or make changes.
Understand the health and salience of your brand and get an early read on momentum shifts and opportunities within the category.
Monitor KPIs for your brand to understand in-market performance and course correct as necessary.
Kantar Millward Brown partners with market-leading automated research providers; our quantitative solutions are available on ZappiStore and Qualtrics, and our qualitative self-service offer is available on GutCheck.
To begin a Kantar Millward Brown serviced study or enquire about bespoke research to suit your needs, please contact us using the form below.