Webinars

  • Best Practices: Getting the Most Out of Your Creative Research

    August 17, 2016

    Register for this webinar to explore best practices for an effective copy/creative research strategy and many other tips on research objectives to maximize value.

  • BrandZ ™ Top 100 Brand Ranking - Germany

    July 7, 2016

    This webinar focuses on the 2016 results, examining the European and German brands that have been ranked.

    More: Watch the Recording

  • Digital Life: Moms vs. Dads

    June 23, 2016

    Households with kids represent a tremendous opportunity for marketers – segmenting brand messaging and engagement to moms and dads can be a critical part of today’s marketing strategy. Thanks to the annual Connected Life research from our Kantar partner, TNS, we can look at the differences and similarities between moms and dads. In this webinar, we’ll explore how the two segments use devices, engage with content, and interact with brands. And we’ll offer practical considerations and best practices on tactics and touchpoints for best engaging these influential audiences.

    More: Watch the Recording

  • Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early & Often

    June 23, 2016

    With the knowledge that clients are continually facing challenges around incorporating iterative consumer feedback early and throughout the creative process, GutCheck and Millward Brown came together to create Pre-LinkNow. View this webinar to see how the marketing media mix is changing and what this means for creative ad research.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - Asia Pacific

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - North America and Latin America (English)

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - Europe, Middle-East and Africa

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

  • Digital & Media Predictions 2016 - North America

    March 1, 2016

    While the evolution of new platforms and technologies presents brands with many opportunities, the adoption of these brings a responsibility for advertisers, agencies and media owners to ensure brand building will thrive. Join this webinar presentation to learn more about what’s new and what’s next to help you move through 2016 with confidence.

  • Digital & Media Predictions 2016 - Europe

    February 2, 2016

    Attend our digital & media webinar to learn more about how to engage with consumers and grow your brand throughout 2016.

  • Secrets of Profitable Brand Growth

    February 2, 2016

    Nigel Hollis, Executive Vice President and Chief Global Analyst, Millward Brown will draw on Millward Brown’s extensive learning, combined with new research examining the influence of brand attitudes on price paid and profit, to highlight key findings about what drives profitable brand growth.

    Watch the Recording 

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