Webinars

  • Building an Emotionally Intelligent Brand - Emotion AI in Advertising

    October 12, 2017
    USA

    The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and  foster connections that sustain long term brand revenues.

    Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

    More: Watch the Recording

  • The BrandZ Vital Signs of Brand Success

    October 4, 2017

    Watch as our experts look back at 12 years of data and share The Vital Signs of Brand Success. Brands classed as Healthy against the new BrandZ Vital Signs showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.

    More: Watch the Recording

  • Create Digital Ads That Drive Brand Growth

    October 4, 2017

    While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.

    More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?

    Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

    More: Watch the Recording

  • Make a Lasting Impression

    June 22, 2017

    Watch Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

    More: Watch the Recording

  • BrandZ™ Top 100 Most Valuable Brands 2017

    June 6, 2017

    View this webinar to discover trends in branding for 2017, and learn how you can power your brand’s growth.

    More: Watch the Recording

  • BrandZ Top 50 Most Valuable Latin American Brands

    February 10, 2017

    Discover which are the brands that remain on the Top, which ones have left and which ones arrive for the first time to the most recognized ranking of valuable brands.

    More: Watch the Recording

  • Understanding Gen Z – Webinar Registration

    February 8, 2017

    The new global study from Kantar Millward Brown reveals Gen Z’s behaviours, attitudes and responses to advertising. The AdReaction: Engaging Gen X, Y and Z study is the first comprehensive look at Gen Zers around the world. Attend one of our webinars to learn more about engaging with this fast-emerging and important group.

    View our Brightalk sessions presented by Kantar Millward Brown experts who share data, implications and recommendations for brands.

    More: Watch the Recording

  • PowerPurchase - Connecting Brand Equity to Real Purchase Behaviour

    October 27, 2016

    Kantar Millward Brown, together with Kantar Worldpanel, has developed a solution to provide you with an action-oriented answer to this central question: PowerPurchase. In this webinar, we will present you with a case study from the consumer goods industry and will bring you PowerPurchase and the added value of this solution closer in a practical way.

    Language: German

    More: Watch the Recording

  • Unleashing the Power of Digital Data to Improve Communications Effectiveness In-market

    October 19, 2016

    In this webinar, Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

    More: Watch the Recording

  • Winning with Video in a Multiscreen World

    August 17, 2016

    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    View one of our BrightTalk sessions presented by Kantar Millward Brown experts who take you through the 5 steps to winning with multiscreen video, drawing on learnings from the research conducted to launch the new Link for Video solution.

    More: Watch the Recording

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