Webinars

  • PowerPurchase - Connecting Brand Equity to Real Purchase Behaviour

    October 27, 2016

    Kantar Millward Brown, together with Kantar Worldpanel, has developed a solution to provide you with an action-oriented answer to this central question: PowerPurchase. In this webinar, we will present you with a case study from the consumer goods industry and will bring you PowerPurchase and the added value of this solution closer in a practical way.

    Language: German

    More: Watch the Recording

  • Unleashing the Power of Digital Data to Improve Communications Effectiveness In-market

    October 19, 2016

    In this webinar, Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

    More: Watch the Recording

  • Winning with Video in a Multiscreen World

    August 17, 2016

    Video has always been a great way for marketing to share stories about their brand and connect with consumers. Today marketers are faced with the opportunity and challenge of a myriad of screens and placements to place this video content, but the key to getting it right can seem elusive.

    View one of our BrightTalk sessions presented by Kantar Millward Brown experts who take you through the 5 steps to winning with multiscreen video, drawing on learnings from the research conducted to launch the new Link for Video solution.

    More: Watch the Recording

  • Best Practices: Getting the Most Out of Your Creative Research

    August 17, 2016

    Register for this webinar to explore best practices for an effective copy/creative research strategy and many other tips on research objectives to maximize value.

  • BrandZ ™ Top 100 Brand Ranking - Germany

    July 7, 2016

    This webinar focuses on the 2016 results, examining the European and German brands that have been ranked.

    More: Watch the Recording

  • Digital Life: Moms vs. Dads

    June 23, 2016

    Households with kids represent a tremendous opportunity for marketers – segmenting brand messaging and engagement to moms and dads can be a critical part of today’s marketing strategy. Thanks to the annual Connected Life research from our Kantar partner, TNS, we can look at the differences and similarities between moms and dads. In this webinar, we’ll explore how the two segments use devices, engage with content, and interact with brands. And we’ll offer practical considerations and best practices on tactics and touchpoints for best engaging these influential audiences.

    More: Watch the Recording

  • Increasing Advertising Effectiveness: How to Incorporate Consumer Feedback Early & Often

    June 23, 2016

    With the knowledge that clients are continually facing challenges around incorporating iterative consumer feedback early and throughout the creative process, GutCheck and Millward Brown came together to create Pre-LinkNow. View this webinar to see how the marketing media mix is changing and what this means for creative ad research.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - Asia Pacific

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - North America and Latin America (English)

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

  • 2006-2016 Ten Lessons for Brand Growth - Europe, Middle-East and Africa

    June 23, 2016

    Watch our BrandZ experts to go through the key findings from the BrandZ Top 100 Most Valuable Global Brands 2016, and uncover the common traits from the T100 brands from the last 11 years that have sustained and grown their brand value over time.

    More: Watch the Recording

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