Marketing in Motion

Today, the role of marketers is evolving to be further entrenched in our organizations, touching all aspects of the business – from overall (and product) strategy, brand and communication, innovation, the supply chain, and sales. As marketers, it’s our responsibility to transform, engage, and activate to create holistic advertising that delivers short and long-term growth and optimize return on investment, mastering the motion of our organizations.

Watch as we explore the results of our 6th annual study of the marketing community – the challenges, opportunities and trends that exist in our industry and the practical implications for getting media right.


North America

Event Information:
Originally presented Tues., Oct. 15, 2019
Duration: 30 minutes
 

Speakers:

Aaron Peterson
Sr. Director, Marketing, Insights Division at Kantar
 
Kate Ginsburg
VP, Media and Content Marketing, Insights Division at Kantar
 

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Europe and MENA

Event Information:
Originally presented Wed., Oct. 16 2019
Duration: 47 minutes
 

Speakers:

Jane Ostler
Global Head of Media, Insights Division at Kantar
 
Duncan Southgate
Global Brand Director, Media, Insights Division at Kantar
 

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Asia-Pacific

Event Information:
Originally presented Thurs., Oct. 18, 2019
Duration: 34 minutes
 

Speakers:

Gonzalo Fuentes
Chief Corporate Development Officer, Insights Division at Kantar
 
Pablo Gomez
Regional Chief Digital Officer, Insights Division at Kantar
 

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