Wealth from Brand Health

Join us for a deep dive into the BrandZ data

On 29 May WPP and Kantar Millward Brown launched the 2018 BrandZ Global Top 100 Most Valuable Global Brands ranking and report. From speaking to millions of consumers about thousands of brands, we have learnt what it takes to build a strong brand that stands the test of time, and have definitive proof that strong brands drive financial success.

Watch BrandZ experts Doreen Wang, Peter Walshe, Martin Guerrieria and Elspeth Cheung dive deep into the five pillars of brand health; Purpose, Innovation, Brand Experience, Communications and Love, understand the impact each of these have brand value, and learn how to make consumers see your brand favourably across these measures.


Session 1

Event Information:
Originally presented Thursday, June 14, 2018
Duration: 45 Minutes
 

Watch the recording »


Session 2

Event Information:
Originally presented Thursday, June 14, 2018
Duration: 45 Minutes
 

Watch the recording »


Speakers:

Doreen Wang
Global Head of BrandZ, Kantar Millward Brown
 
Peter Walshe
Global Brand Director, Kantar Millward Brown
 
Martin Guerrieria
Global BrandZ Valuation Director, Kantar Millward Brown
 
Elspeth Cheung
Global BrandZ Valuation Director, Kantar Millward Brown
 

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