What does Getting Media Right mean in 2018?

This year, in our 5th annual Getting Media Right study, we find marketers are continuing to struggle with measuring and proving ROI, likely because over 80% of them aren’t very confident in their organization’s ability to integrate data to create insights.

Watch as we explore this year’s report, a culmination of the perspectives of leaders from advertisers, media & creative agencies, and media companies. What additional challenges do marketers face? Where do they find gaps in research and data? Where do they see opportunity?

Select one of the links below to view the Getting Media Right 2018 webinar.


Europe, Africa and the Middle East

Event Information:
Originally presented Wed, Oct. 24, 2018
Duration: 39 minutes
 

Speakers:

Duncan Southgate
Global Brand Director, Media, Insights Division at Kantar
 
Jane Ostler
Global Head of Media, Insights Division at Kantar
 

Watch the webinar


North America

Event Information:
Originally presented Wed, Oct. 24, 2018
Duration: 49 minutes
 

Speakers:

Aaron Peterson
Sr. Director, Marketing, Insights Division at Kantar
 
Anne Hunter
EVP Strategy & Growth, Media, Insights Division at Kantar
 

Watch the webinar


Asia-Pacific

Event Information:
Originally presented Thurs, Oct. 25, 2018
Duration: 40 minutes
 

Speakers:

Duncan Southgate
Global Brand Director, Media, Insights Division at Kantar
 
Gonzalo Fuentes
Chief Corporate Development Officer, Insights Division at Kantar
 

Watch the webinar

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