How do you stand out from the crowd?
Brands able to draw on established cues imprinted in the minds of consumers, have a ready-made advantage when it comes to influencing decision making. Those in possession of meaningful slogans, logos, colours, designs, packaging or celebrity endorsements, may activate them at key moments to fire relevant associations and memories. But what is the true value of a clear Brand Imprint? Where should brands focus their efforts, and how can they best ingrain and own them?
Watch the recording of our BrandZ webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director and Peter Walshe, Global BrandZ Strategy Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.
If you have any questions about the webinar or your Brand’s Imprint please contact us.
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Global BrandZ Research Director, Kantar Millward Brown
Global BrandZ Strategic Director, Kantar Millward Brown