While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.
More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?
Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.
Download our booklet 7 tips for successful digital ads
See Nigel Hollis’s blogs on the subject
- Event Information:
- Originally presented Wednesday 4 October and Thursday 12 October, 2017
- Duration: 30 Minutes
Watch the Recording
Managing Partner, Creative Development, Kantar Millward Brown
Vice President, Creative Development, Kantar Millward Brown
Vice President, Strategic Partnerships, ZappiStore