Understanding Gen Z – Webinar Registration

Engaging Gen Z – What do brands need to know?

The new global study from Kantar Millward Brown reveals Gen Z’s behaviours, attitudes and responses to advertising. The AdReaction: Engaging Gen X, Y and Z study is the first comprehensive look at Gen Zers around the world. Attend one of our webinars to learn more about engaging with this fast-emerging and important group.

Register for one of our Brightalk sessions presented by Kantar Millward Brown experts who will share data, implications and recommendations for brands.


United States

Event Information:
Originally Presented on Tuesday Feb. 7, 2017
Duration: 60 Minutes
 

Speakers:

Joline McGoldrick
Vice President, Kantar Millward Brown
 
Sarah Beaty
Marketing Director, Kantar Millward Brown
 

Watch the Recording


Asia-Pacific

Event Information:
Originally Presented on Wednesday Feb. 8, 2017
Duration: 38 Minutes
 

Speakers:

Daren Poole
Global Brand Director, Kantar Millward Brown
 
Duncan Southgate
Global Brand Director, Kantar Millward Brown
 

Watch the Recording


Europe, Middle-East and Africa

Event Information:
Originally Presented on Wednesday Feb. 8, 2017
Duration: 36 Minutes
 

Speakers:

Joline McGoldrick
Vice President, Kantar Millward Brown
 
Duncan Southgate
Global Brand Director, Kantar Millward Brown
 

Watch the Recording


Americas

Event Information:
Originally Presented on Wednesday Feb. 8, 2017
Duration: 37 Minutes
 

Speakers:

Joline McGoldrick
Vice President, Kantar Millward Brown
 
Daren Poole
Global Brand Director, Kantar Millward Brown
 
Duncan Southgate
Global Brand Director, Kantar Millward Brown
 

Watch the Recording


France

Event Information:
Originally Presented on Thursday, March 2, 2017
Duration: 60 Minutes
 

Speakers:

Maryline Guillaume
Knowledge & Insights Manager, Kantar Millward Brown
 
Pierre Gomy
Directeur Général France, Kantar Millward Brown
 

Watch the Recording

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