Webinars

  • Marketing in the World of 24 Hour Data

    November 21, 2017

    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Join Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

    More: Details and Registration

  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands

    November 1, 2017

    With over 4.6 billion data points from 20 years of research, BrandZ™ is the only brand valuation ranking grounded in consumer data.

    Don’t miss the launch of the first annual ranking of the BrandZ Top 50 Most Valuable UK Brands on 1 November.  It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.   

    Covering over 120,000 consumer centric brands across 51 countries, businesses worldwide trust BrandZ’s best-in-class methodology to provide them with the information they need to measure, manage and protect their most important intangible asset – their brand.

    Join us to find out what it could tell you about both your brand and leading brands in the UK market.

    Presenters:
    Peter Walshe – Global BrandZ Strategy Director
    Martin Guerrieria – Global BrandZ Research Director

    Register here

  • Building an Emotionally Intelligent Brand - Emotion AI in Advertising

    October 12, 2017
    USA

    The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and  foster connections that sustain long term brand revenues.

    Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

    More: Details and Registration

  • Create Digital Ads That Drive Brand Growth

    October 4, 2017

    While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.

    More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?

    Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

    More: Watch the Recording

  • The BrandZ Vital Signs of Brand Success

    October 4, 2017

    Watch as our experts look back at 12 years of data and share The Vital Signs of Brand Success. Brands classed as Healthy against the new BrandZ Vital Signs showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.

    More: Watch the Recording

  • Make a Lasting Impression

    June 22, 2017

    Watch Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

    More: Watch the Recording

  • BrandZ™ Top 100 Most Valuable Brands 2017

    June 6, 2017

    View this webinar to discover trends in branding for 2017, and learn how you can power your brand’s growth.

    More: Watch the Recording

  • BrandZ Top 50 Most Valuable Latin American Brands

    February 10, 2017

    Discover which are the brands that remain on the Top, which ones have left and which ones arrive for the first time to the most recognized ranking of valuable brands.

    More: Watch the Recording

  • Understanding Gen Z – Webinar Registration

    February 8, 2017

    The new global study from Kantar Millward Brown reveals Gen Z’s behaviours, attitudes and responses to advertising. The AdReaction: Engaging Gen X, Y and Z study is the first comprehensive look at Gen Zers around the world. Attend one of our webinars to learn more about engaging with this fast-emerging and important group.

    View our Brightalk sessions presented by Kantar Millward Brown experts who share data, implications and recommendations for brands.

    More: Watch the Recording

  • PowerPurchase - Connecting Brand Equity to Real Purchase Behaviour

    October 27, 2016

    Kantar Millward Brown, together with Kantar Worldpanel, has developed a solution to provide you with an action-oriented answer to this central question: PowerPurchase. In this webinar, we will present you with a case study from the consumer goods industry and will bring you PowerPurchase and the added value of this solution closer in a practical way.

    Language: German

    More: Watch the Recording

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