Webinars

  • Harness the power of diversity to nurture successful brands

    May 17, 2018

    Watch our webinar Harness the power of diversity to nurture successful brands where Graham Page, Managing Director of Offer & Innovation, Kantar Millward Brown, and Rana el Kaliouby, Co-Founder and CEO of Affectiva, discuss the importance for brands to portray gender and ethnicity in a progressive way.

    More: Watch the Recording

  • Building an Imprint for success

    April 12, 2018

    Watch the recording of our BrandZ webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director and Peter Walshe, Global BrandZ Strategy Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

    More: Watch the Recording

  • AdReaction: The art of integration

    February 6, 2018

    Watch our leading media and creative development experts to learn more about our recent global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.

    More: Watch the Recording

  • Media & Digital Predictions 2018

    December 13, 2017

    Our Media & Digital experts weigh in on emerging trends and predict their impact on our industry.

    2018 is poised to be another busy year for marketers, complete with continued evolutions in platforms and technologies and shifts in consumer behaviour.

    More: Watch the Recording

  • Marketing in the World of 24 Hour Data

    November 21, 2017

    The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Watch Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

    More: Watch the Recording

  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands

    November 1, 2017

    With over 4.6 billion data points from 20 years of research, BrandZ™ is the only brand valuation ranking grounded in consumer data.

    Don’t miss the launch of the first annual ranking of the BrandZ Top 50 Most Valuable UK Brands on 1 November.  It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.   

    Covering over 120,000 consumer centric brands across 51 countries, businesses worldwide trust BrandZ’s best-in-class methodology to provide them with the information they need to measure, manage and protect their most important intangible asset – their brand.

    Join us to find out what it could tell you about both your brand and leading brands in the UK market.

    Presenters:
    Peter Walshe – Global BrandZ Strategy Director
    Martin Guerrieria – Global BrandZ Research Director

    Register here

  • Building an Emotionally Intelligent Brand - Emotion AI in Advertising

    October 12, 2017
    USA

    The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and  foster connections that sustain long term brand revenues.

    Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

    More: Watch the Recording

  • Create Digital Ads That Drive Brand Growth

    October 4, 2017

    While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.

    More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?

    Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

    More: Watch the Recording

  • The BrandZ Vital Signs of Brand Success

    October 4, 2017

    Watch as our experts look back at 12 years of data and share The Vital Signs of Brand Success. Brands classed as Healthy against the new BrandZ Vital Signs showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.

    More: Watch the Recording

  • Make a Lasting Impression

    June 22, 2017

    Watch Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

    More: Watch the Recording

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