Past Events

  • Building an Emotionally Intelligent Brand - Emotion AI in Advertising

    October 12, 2017

    The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and  foster connections that sustain long term brand revenues.

    Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

    More: Watch the Recording

  • The APG Transformational Strategy Team 2017

    October 12, 2017
    Kings Cross, London NW1 2AR, England

    Kantar Millward Brown UK will this year be sponsoring a new, additional award at The APG Awards for the best Transformational Strategy Team.

    Entries close on 23 May. The Awards Ceremony will be held on the 12th October.
    Venue: St Pancras Renaissance Hotel, Euston RD, Kings Cross, London NW1 2AR

  • The BrandZ Vital Signs of Brand Success

    October 4, 2017

    Watch as our experts look back at 12 years of data and share The Vital Signs of Brand Success. Brands classed as Healthy against the new BrandZ Vital Signs showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.

    More: Watch the Recording

  • Create Digital Ads That Drive Brand Growth

    October 4, 2017

    While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.

    More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?

    Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

    More: Watch the Recording

  • AURA – What’s fresh in Qual?

    September 28, 2017
    Manchester , England

    September 28, 2017 in Manchester (Aspect Viewing Facilities, 3 Canal Street, Manchester M1 3HE)

    More details:

    At the AURA conference, Steve Hales (Head of Firefly UK at Kantar Millward Brown) and Stephanie Rowley (Senior Client Director) together with Second City Works will perform a session on Consumer Theatre. To find out more about this creative qualitative research technique  ‘Consumer Theatre’, please contact