Past Events

  • Building Deeper Connections with Emotional AI

    September 13, 2017
    Cambridge, Massachusetts,

    Graham Page, Executive Vice-President, Head of Global Research Solutions at Kantar Millward Brown

    Building the emotionally intelligent brand

    The marketing industry talks the talk about emotion… but then pumps product messages at consumers, spending billions in trying to convince an indifferent audience of the value of minute functional advantages.  The strongest brands, and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard, and hampered by processes which favor short term sales over longer term but more powerful ideas.  However, Emotion AI has transformed the way enlightened marketers develop brand communications, by putting a value on emotion, and giving clear guidance about how to tell emotionally powerful brand stories, which engage the audience and foster the connections that sustain brand revenues in the long term.

  • Make a lasting impression

    June 28, 2017
    The Deck at The National Theatre, London

    Hear Nigel Hollis, Chief Global Analyst presenting new thinking on the five new principles for creating content that makes a lasting impression and drives brand growth and meet with creative development solutions experts from across the Kantar Millward Brown network.

  • Make a lasting impression

    June 22, 2017
    Cannes Lions Festival 2017

    Miramar Plage

    It’s that first impression that counts, or is it? Join Nigel Hollis, Chief Global Analyst, and the Kantar Millward Brown team to discuss your creative development challenges on the seafront and how to develop content that makes a lasting impression and drives brand growth.   

    Places are limited to only 15-20 guests, so don’t delay in reserving your place.

  • Make a Lasting Impression

    June 22, 2017

    Watch Kantar Millward Brown as we provide insight into how brands can Make a Lasting Impression. Our latest report highlights 5 Principles for creating great ads that drive brand growth. Make a Lasting Impression shares examples of some of the most successful global and local advertising from the last year as well as tips on how ads can make a meaningful impression, amplify brand purpose, engage consumers, tell a story, and increase sales.

    More: Watch the Recording

  • Kantar FragmentNation

    June 20, 2017
    Chicago, Illinois , United States

    The marketplace is splintering – not with a whimper, but with a bang. In today’s political environment, nothing matters more than understanding and mastering our fragmented nation. Brands must measure up in a far more complex marketplace, one best described as FragmentNation.

    Join Kantar on June 20th to hear a perspective on today's fragmented landscape of media, digital, content and consumers. We’ll share five foundational imperatives for success in today’s new marketplace. You will come away with a deeper, insights-driven understanding of what brands must do in FragmentNation to ensure meaningful relationships with consumers and build long-term competitive advantage.

    Please join us for a rich session of ideas and conversation, followed by lunch.