Events

ARF Consumer x Science Conference

March 27, 2018
New York City, New York, United States

Speaker Session: BrandZ™: Building Valuable Brands in a Changing World

The BrandZ™ Top 100 Most Valuable U.S. Brands demonstrate that consumers will reward brands that deliver meaning over time, while also welcoming innovative challenger and transformational brands.

Details: Tuesday, March 27, 2018 | 2:00 – 2:30 PM ET

Moderator: Sana Carlton, NE Group SVP, Kantar Millward Brown

Panelists: Christopher J Frank, Vice President, Insights, American Express Insights
Additional panelists to be confirmed.

AdReaction: The art of integration

February 6, 2018

Watch our leading media and creative development experts to learn more about our recent global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

Our experts discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.

More: Watch the Recording

Media & Digital Predictions 2018

December 13, 2017

Our Media & Digital experts weigh in on emerging trends and predict their impact on our industry.

2018 is poised to be another busy year for marketers, complete with continued evolutions in platforms and technologies and shifts in consumer behaviour.

More: Watch the Recording

MRS Awards

December 4, 2017
Supernova, London, England

Kantar Millward Brown UK will be sponsoring two categories at the MRS Awards in December: the Jeremy Bullmore Award for Advertising Research and the MRS Award for Media Measurement.

More:
https://www.mrs.org.uk/awards/Jeremy_Bullmore_award
https://www.mrs.org.uk/page/5635

Marketing in the World of 24 Hour Data

November 21, 2017

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Watch Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

More: Watch the Recording