Events

MRS Awards

December 4, 2017
Supernova, London, England

Kantar Millward Brown UK will be sponsoring two categories at the MRS Awards in December: the Jeremy Bullmore Award for Advertising Research and the MRS Award for Media Measurement.

More:
https://www.mrs.org.uk/awards/Jeremy_Bullmore_award
https://www.mrs.org.uk/page/5635

Marketing in the World of 24 Hour Data

November 21, 2017

The age of 24/7 access to data has changed the world of brand tracking and marketers are looking for clarity on which metrics to measure. Focusing on fast access to the metrics that matter is the smart approach that will translate into brand growth. Watch Nigel and Claire’s Brighttalk webinar to learn 5 principles to drive brand growth.

More: Watch the Recording

Social Media: Deal or No Deal?

November 9, 2017
London, England

November 9, 2017

Central London, England

Join Kantar Millward Brown and Professor Andrew Stephen, Associate Dean of Research at Said Business School where we will share exclusive insights from our global digital marketing effectiveness data and panel debate.

For more information please contact marketinguk@kantarmillwardbrown.com

Launch of the first BrandZ™ Top 50 Most Valuable UK Brands

November 1, 2017

With over 4.6 billion data points from 20 years of research, BrandZ™ is the only brand valuation ranking grounded in consumer data.

Don’t miss the launch of the first annual ranking of the BrandZ Top 50 Most Valuable UK Brands on 1 November. It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.

Covering over 120,000 consumer centric brands across 51 countries, businesses worldwide trust BrandZ’s best-in-class methodology to provide them with the information they need to measure, manage and protect their most important intangible asset – their brand.

Join us to find out what it could tell you about both your brand and leading brands in the UK market.

Presenters:
Peter Walshe – Global BrandZ Strategy Director
Martin Guerrieria – Global BrandZ Research Director

Register here

Building an Emotionally Intelligent Brand - Emotion AI in Advertising

October 12, 2017
USA

The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and foster connections that sustain long term brand revenues.

Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.