MB Global


Events

Past Events

  • Harness the power of diversity to nurture successful brands

    May 17, 2018

    Watch our webinar Harness the power of diversity to nurture successful brands where Graham Page, Managing Director of Offer & Innovation, Kantar Millward Brown, and Rana el Kaliouby, Co-Founder and CEO of Affectiva, discuss the importance for brands to portray gender and ethnicity in a progressive way.

    More: Watch the Recording

  • The Unconscious Bias of Brands

    April 18, 2018
    Fabric, London

    Stamping out stereotyping

    As a founder of the Unstereotype Alliance, Unilever has been at the forefront of the industry in reviewing its brand campaigns globally, with the pledge to remove gender bias from all creative outputs and more accurately portray women and girls today. Hear more about this initiative, and how Unilever and Kantar Millward Brown have joined forces to demonstrate that progressive advertising is not just an ethical imperative, but a business imperative too. 

    Speakers:
    Myralda Derks, VP CMI Home Care – Unilever UK
    Graham Page, MD Offer and Innovation – Kantar Millward Brown

    More: https://www.campaignlive.co.uk/events/underground

  • Building an Imprint for success

    April 12, 2018

    Watch the recording of our BrandZ webinar 'Building an Imprint for success' with Martin Guerrieria, Global BrandZ Research Director and Peter Walshe, Global BrandZ Strategy Director, to uncover the answers to these questions with learnings and case studies from our proprietary neuro-based research in combination with the power of the BrandZ database.

    More: Watch the Recording

  • ARF Consumer x Science Conference

    March 27, 2018
    New York City, New York, United States

    Speaker Session: BrandZ™: Building Valuable Brands in a Changing World

    The BrandZ™ Top 100 Most Valuable U.S. Brands demonstrate that consumers will reward brands that deliver meaning over time, while also welcoming innovative challenger and transformational brands.

    Details: Tuesday, March 27, 2018 | 2:00 – 2:30 PM ET

    Moderator: Sana Carlton, NE Group SVP, Kantar Millward Brown

    Panelists: Christopher J Frank, Vice President, Insights, American Express Insights
    Additional panelists to be confirmed.

  • AdReaction: The art of integration

    February 6, 2018

    Watch our leading media and creative development experts to learn more about our recent global study, AdReaction: The art of integration, which identifies the key characteristics of successful multichannel marketing campaigns.

    Our experts discuss key challenges marketers face today and outline success factors to help you maximise synergies across channels, and develop multichannel campaigns that drive brand growth.

    More: Watch the Recording

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