Events

Past Events

  • Launch of the first BrandZ™ Top 50 Most Valuable UK Brands

    November 1, 2017

    With over 4.6 billion data points from 20 years of research, BrandZ™ is the only brand valuation ranking grounded in consumer data.

    Don’t miss the launch of the first annual ranking of the BrandZ Top 50 Most Valuable UK Brands on 1 November.  It will reveal the UK’s most successful brands, analyse their strengths, and identify the key forces driving growth.   

    Covering over 120,000 consumer centric brands across 51 countries, businesses worldwide trust BrandZ’s best-in-class methodology to provide them with the information they need to measure, manage and protect their most important intangible asset – their brand.

    Join us to find out what it could tell you about both your brand and leading brands in the UK market.

    Presenters:
    Peter Walshe – Global BrandZ Strategy Director
    Martin Guerrieria – Global BrandZ Research Director

    Register here

  • Building an Emotionally Intelligent Brand - Emotion AI in Advertising

    October 12, 2017
    USA

    The marketing industry often talks about emotion… but advertisers still spend billions pushing product messages at an indifferent audience. The strongest brands and the best advertisers realize that an emotional connection is the ultimate USP, but creating that passion is hard today. Many marketing teams feel pressure to generate short term sales when powerful ideas that evoke emotion drive longer term brand growth. Emotion AI has put a value on emotion and provides clear guidance on how brands can tell emotionally powerful stories which engage the audience and  foster connections that sustain long term brand revenues.

    Learn how advertisers are building more emotional connections with consumers, from the insight that Kantar Millward Brown has gained from testing 26,000 ads in 87 countries using Emotion AI.

    More: Watch the Recording

  • The APG Transformational Strategy Team 2017

    October 12, 2017
    Kings Cross, London NW1 2AR, England

    Kantar Millward Brown UK will this year be sponsoring a new, additional award at The APG Awards for the best Transformational Strategy Team.

    Entries close on 23 May. The Awards Ceremony will be held on the 12th October.
    Venue: St Pancras Renaissance Hotel, Euston RD, Kings Cross, London NW1 2AR

    More: http://www.apg.org.uk/apgawards-2017-strategyteam

  • The BrandZ Vital Signs of Brand Success

    October 4, 2017

    Watch as our experts look back at 12 years of data and share The Vital Signs of Brand Success. Brands classed as Healthy against the new BrandZ Vital Signs showed over 232% growth over the last 12 years. In comparison Frail brands only grew 15% over the same time period. I think we can tell which group you would like your brand to fall to fall into.

    More: Watch the Recording

  • Create Digital Ads That Drive Brand Growth

    October 4, 2017

    While digital ad spend has steadily been growing over the last decade, marketers are starting to challenge the effectiveness of their investments.

    More people are spending more time on digital and mobile devices, and that’s where brands need to reach them. So how can you develop better digital ads to capture attention, deliver ROI, and drive brand growth?

    Find out what we’ve learned from over 20 years of evaluating digital advertising effectiveness.

    More: Watch the Recording

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