Past Events

  • Effectiveness Genesis Conference

    November 1, 2016
    London, England

    Part of Effectiveness Week, the Effectiveness Genesis Conference will address the big questions around marketing accountability and capability.

    Nigel will be a panel participant discussing, “What is the right way to judge marketing investments?”


  • PowerPurchase - Connecting Brand Equity to Real Purchase Behaviour

    October 27, 2016

    Kantar Millward Brown, together with Kantar Worldpanel, has developed a solution to provide you with an action-oriented answer to this central question: PowerPurchase. In this webinar, we will present you with a case study from the consumer goods industry and will bring you PowerPurchase and the added value of this solution closer in a practical way.

    Language: German

    More: Watch the Recording

  • Qual360 Conference

    October 20, 2016

    Kantar Millward Brown’s Cheryl Stallworth-Hooper, CEO Firefly North America, presented at the Qual360 Conference on Consumer Theater: Using Improvisation to Unearth Big Ideas.

  • Unleashing the Power of Digital Data to Improve Communications Effectiveness In-market

    October 19, 2016

    In this webinar, Millward Brown experts provide top tips to improve in-market communications effectiveness using search and social data, drawing on learnings from client case studies that have utilised digital data to improve the in-market effectiveness of their advertising campaigns.

    More: Watch the Recording

  • Women in Analytics

    October 13, 2016
    New York, United States

    Mary Ann Packo, CEO, Kantar Millward Brown - North America joins a panel of women pioneers in market research.