Millward Brown Optimor and EffectiveBrands have combined to form Millward Brown Vermeer. We look forward to expanding our offer and footprint to help CMOs and marketing organizations align the "why, what and how" of marketing strategy to unleash brand-led business growth.

As part of WPP and Millward Brown, Millward Brown Vermeer is a member of the world's largest network of advertising and marketing consultancies. Our team combines strategy consulting and marketing practitioner expertise to create a "whole-brain" advisory offer for clients. In addition to our work directly with clients, we're proud of the thought leadership we deliver, including the Marketing2020, the most global and comprehensive CMO research program in the market, and the BrandZ™ brand valuation database and annual BrandZ Top 100 Most Valuable Global Brands rankings. We’ll continue to build on these and other initiatives to help you drive success.

A little about our name...As we considered a new name for our organization, we explored how best to communicate our unique offer. Vermeer, as you likely know, was a famous Dutch painter, known for his ability to combine art with science. And, "ver meer" means "far more" in Dutch. We agreed this fit well with our commitment to bringing innovative thinking and "far more" to your business challenges.