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Marketing Knowledge Points

Our marketing knowledge points are based on information from our global databases. They cover a range of topics on advertising, media and brands.

What Makes an Ad Persuasive?

Persuasion may not be the initial goal of every TV ad, but when you want to make an immediate impact on consumer behavior and generate an increase in short-term sales; your ads need to be persuasive.

We're sharing five tips about how persuasion in advertising can be effective. Download the full knowledge point to learn more.