How a regional brand partnered with Millward Brown to identify its national growth potential, resulting in a billion-dollar buyoutWatch the Video
How a small, more emotional brand reinforced its functional credentials to grow sales and market share
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For a Professional Services’ online campaign in the U.S., we explored the branding impact of viewable impressions and the role of in-view time, in-view frequency, and in-view percentage of the ad.
Li Ning worked with Firefly Millward Brown’s qualitative team in Beijing, to help define the brand’s meaningful difference and further drive financial growth.
In effort to evaluate campaign impact, Brand.net tapped insights from Millward Brown Digital's AdIndex Dash® to understand brand awareness and consideration measures of their retail client's campaign.
US Shampoo: A Tale of Two Brands, Matrix and Pantene
The banking industry in Thailand has come a long way
over the last six years. In a bid to compete with their major
international competitors, home-grown Thai banks have made
customer service a priority and have focused on improving
their image through branch refurbishment and advertising
to help retain existing customers and drive new business.
Using BrandZ data, this study shows how banks
can build stronger relationships with customers.
This is the story of how Millward Brown helped Coca-Cola turn a small, tactical idea into one of their most successful campaigns of recent times, “The Happiness Machine.”
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The grocery retailer category has grown rapidly in Russia over the past decade. Using BrandZ data, Millward Brown experts analyze how Auchan built high shopper loyalty in a short time period without significant above-the-line advertising investment, and why the brand has shown dramatic improvement in brand equity particularly in terms of bonding with its core customers to become one of Russia's supermarket brands.
Despite consistent growth year-on-year, Oreo remained a small brand in the Australian sweet biscuit category. The parent company, Kraft, wanted to drive a significant sales increase, tapping into the latent emotional appeal of the brand amongst kids, and build on the potential seen from the size of the brand elsewhere. To do this, mums needed to connect with the brand, and the purpose of this ad campaign was to show that kids have more fun with an Oreo.
In 2007 Britain's Royal Mail sought to understand the differences in how online and print media communicate a message. To find out, we used cutting-edge neuroscience to bring new insight into how the brain engages with these two types of media, insight not accessible through conventional research.