How a multi-national brand uncovered its customers' emotional needs and re-energized its global positioning
How a brand improved customer experience to drive sales and become the market leader
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How a regional brand partnered with Millward Brown to identify its national growth potential, resulting in a billion-dollar buyoutWatch the Video
How a small, more emotional brand reinforced its functional credentials to grow sales and market share
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For a Professional Services’ online campaign in the U.S., we explored the branding impact of viewable impressions and the role of in-view time, in-view frequency, and in-view percentage of the ad.
Li Ning worked with Firefly Millward Brown’s qualitative team in Beijing, to help define the brand’s meaningful difference and further drive financial growth.
In effort to evaluate campaign impact, Brand.net tapped insights from Millward Brown Digital's AdIndex Dash® to understand brand awareness and consideration measures of their retail client's campaign.
US Shampoo: A Tale of Two Brands, Matrix and Pantene
The banking industry in Thailand has come a long way
over the last six years. In a bid to compete with their major
international competitors, home-grown Thai banks have made
customer service a priority and have focused on improving
their image through branch refurbishment and advertising
to help retain existing customers and drive new business.
Using BrandZ data, this study shows how banks
can build stronger relationships with customers.
This is the story of how Millward Brown helped Coca-Cola turn a small, tactical idea into one of their most successful campaigns of recent times, “The Happiness Machine.”
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