Case Studies

Maximizing Investment in Digital for the Re-Launch of a Popular Food Brand in Brazil

Millward Brown Helps Global Food Brand Optimize Digital Investment to Update Brand Positioning and Launch New Flavors

Multi-Agency Partnership Rescues Media Investment for Technology Brand

How Millward Brown Partnered With a Valued Client and Their Media Agency to Drive Greater Digital Success

TV Provides Foundation for Strong Campaign Performance

How Millward Brown Used Cross Media Solutions to Help a European Web Service Brand Achieve the Optimal Media Mix and Increase Their Return on Media Investment

Maintaining Consumer Demand Post-Launch

How an Automaker Leveraged Millward Brown's Consumer Behavioral Intelligence to Gain Insight Into Its Online Market Performance

Better Creativity Generates Stronger Sales

How Millward Brown Used Its Link™ Copy Testing Solution to Help Kellogg's Deliver Greater Advertising ROI

From Idea to Final Execution: Optimizing Creative

How Millward Brown Helped a Snack Food Leader Increase Its Advertising ROI

Link™ Drives Stronger Financial Services Ads

Sales Modeling Proves Value of Link Copy Testing and Reveals How to Improve Advertising ROI

Link™ Recommendations Drive 50% Increase in Ad Efficiency

Millward Brown Diagnostics Highlighted Opportunities to Optimize Creative

Refreshing A Global Brand

How a multi-national brand uncovered its customers' emotional needs and re-energized its global positioning

Web Services Brand Grabs Market Leader Spot

How a brand improved customer experience to drive sales and become the market leader

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Food Brand Revitalized to Achieve Double-Digit Growth

Flagging established brand reignites double-digit growth

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