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Case Studies

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Refreshing A Global Brand

How a multi-national brand uncovered its customers' emotional needs and re-energized its global positioning

Web Services Brand Grabs Market Leader Spot

How a brand improved customer experience to drive sales and become the market leader

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Food Brand Revitalized to Achieve Double-Digit Growth

Flagging established brand reignites double-digit growth

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Wireless Brand Grows Value Exponentially

How a regional brand partnered with Millward Brown to identify its national growth potential, resulting in a billion-dollar buyout

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Small Personal Care Brand Grows Market Share

How a small, more emotional brand reinforced its functional credentials to grow sales and market share

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Viewable Impressions Drive Brand Impact

For a Professional Services’ online campaign in the U.S., we explored the branding impact of viewable impressions and the role of in-view time, in-view frequency, and in-view percentage of the ad.

 

Revitalizing Li Ning, One of China’s Leading Sports Brands

Li Ning worked with Firefly Millward Brown’s qualitative team in Beijing, to help define the brand’s meaningful difference and further drive financial growth.

Brand.net Delivers Audience and Brand Impact for Retail Campaign

In effort to evaluate campaign impact, Brand.net tapped insights from Millward Brown Digital's AdIndex Dash® to understand brand awareness and consideration measures of their retail client's campaign.

Making Brands Meaningfully Different - A Case Study

US Shampoo: A Tale of Two Brands, Matrix and Pantene

Banking on Success

The banking industry in Thailand has come a long way over the last six years. In a bid to compete with their major international competitors, home-grown Thai banks have made customer service a priority and have focused on improving their image through branch refurbishment and advertising to help retain existing customers and drive new business. Using BrandZ data, this study shows how banks can build stronger relationships with customers.

Spreading Happiness with Coca-Cola

This is the story of how Millward Brown helped Coca-Cola turn a small, tactical idea into one of their most successful campaigns of recent times, “The Happiness Machine.”

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