Straight Talk with Nigel Hollis

Nigel Hollis Executive Vice President and Chief Global Analyst, Kantar Millward Brown

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Monday, February 12, 2018

The branding lesson behind #ladycrisps

In this post, following on from the Tweetstorm over #ladycrisps or #ladychips, Jane Ostler, Global Media Domain Lead, Insights Division at Kantar, reflects on whether creating gender-specific products is a throwback to the age of Mad Men.

Wednesday, February 7, 2018

Inspiring growth on the Brandstage

New insights that marketers can use to inspire people to change their behavior are critical to driving brand growth. And what better way to learn how best to put those insights into action than using the power of improvisation? In this post Tim Kibbey and Patty Bloomfield of Kantar Millward Brown, Firefly Practice, explain how it works.

Monday, February 5, 2018

Blackrock puts purpose on the board agenda

While the ad industry has been debating whether purpose is a business driver or not, Larry Fink, Chairman and Chief Executive Officer of Blackrock Inc., has no doubt and is willing to use the $1.7 trillion in active funds managed by Blackrock to push companies to make positive contribution to society.

Wednesday, January 31, 2018

Great ideas help ensure well-integrated campaigns

Great creative remains a critical component of a well-integrated and effective campaign. Following the launch of this year’s AdReaction report, I asked Daren Poole, Global Creative Domain Lead, Insights at Kantar, to share his thoughts on what it takes to develop great creative.

Monday, January 29, 2018

Refining search and social data to be more useful

Marketers today need fast feedback on whether their campaigns are likely to succeed or not. While automated pre-testing provides the opportunity to anticipate how well a campaign will perform, many will still want to check whether the in-market performance is on track for success and properly analyzed search and social data can help provide that feedback.

Wednesday, January 24, 2018

Voice technology will offer new F-bomb insights

OK, I admit it. Every now and again I talk to myself, usually under moments of stress or excitement. And it occurs to me that with the advent of voice-first technologies digital designers, advertisers and researchers could get a whole new set of insights into how people experience their content. Of course, they might not always like to listen to what people say.

Monday, January 22, 2018

Two important benefits of brand purpose

Laurence Green does not believe that we have reached “peak purpose”. As he wrote in a recent opinion piece his experience of judging Best Use of Brand Purpose at the 2017 WARC Awards led him to conclude that purpose was alive and well.

Wednesday, January 17, 2018

New report explores power of campaign integration

With the launch of this year’s AdReaction I thought it would be a good idea for us to hear from Duncan Southgate, Global Brand Director, Media & Digital, Kantar Millward Brown, and architect of the study. In this post Duncan outlines why he believes the new study is so important.